Connected TV India
-
Youtube
YouTube Expands Ad-Supported Streaming to India with Premium Lite
YouTube expands its monetization model in India with the introduction of Premium Lite, offering ad-free viewing for INR 89/month while…
Read More » -
Top 5 News
Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
Read More » -
Top 5 News
India’s Internet Population Hits 806 Million, Reshaping Digital Advertising and Consumer Behavior
India’s internet population has reached 806 million, driven by mobile-first access, affordable data, and rising digital adoption. The shift toward…
Read More » -
Top 5 News
India’s Digital Media Ad Spend Expected to Cross ₹2 Lakh Crore by 2027
India’s digital media ad spend is projected to rise sharply by 2027, driven by mobile-first advertising, OTT growth, and rising…
Read More » -
Digital Marketing
Digital Ad Spend in India FY25 Nears Half of Total Market as Brands Shift to Social, Video, and Owned Media
Digital ad spend in India FY25 is nearing half of total advertising, reflecting a lasting shift toward social, video, and…
Read More » -
Top 5 News
India Ad Market 2025 Forecasts Signal Steady Growth as Digital, Retail Media and CTV Lead
Forecasts for the India ad market 2025 point to steady growth, with digital channels—especially retail media and Connected TV—gaining share.…
Read More »