connected TV
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Advertising
CTV turns performance channel as Roku links streaming to commerce
CTV turns performance channel as Roku links streaming ads with commerce data, attribution, and measurable outcomes. This shift marks a…
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Advertising
India’s Digital Ad Market Is Scaling Fast: What PMAR 2026 Means for Brands
India’s digital ad market is scaling fast as PMAR 2026 shows digital at 60% of India’s expanded advertising market. Retail…
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Top 5 News
India AdEx hits ₹1.74 lakh crore by 2026 as quick-commerce reshapes agency growth
India AdEx hits ₹1.74 lakh crore by 2026 as digital share rises to 64%. Quick-commerce and MSME digital spends are…
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Top 5 News
YouTube Ad Revenue Surges 20% in 2025 with Increased Video Consumption
YouTube’s ad revenue surged by 20% in 2025, driven by the rapid rise of YouTube Shorts and AI-driven ad formats.…
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