consent-based marketing
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Top 5 News
Privacy Regulations Redefine Digital Personalization Strategies in India
India’s DPDPA 2023 is reshaping how digital personalization works. From consent-led data collection to transparency-first strategies, privacy regulations are redefining…
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Top 5 News
E-Commerce Brands Report Drop in Conversion After DPDP Enforcement
E-commerce brands in India are reporting a decline in conversion rates after DPDP enforcement, as consent-based data rules disrupt targeted…
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