LinkedIn has rolled out a significant update to its user interface with the introduction of fullscreen vertical video on desktop. This new format mirrors the immersive video experience found on mobile platforms and is part of the professional networking platform’s efforts to modernize content engagement for its 1 billion+ users.
A New Era of Visual Content for LinkedIn
Traditionally known for static posts, resumes, and job updates, LinkedIn is now embracing a more dynamic, video-first experience. The fullscreen vertical video feature allows users to view and engage with video content in a mobile-style format, even from their desktop screens. It aligns with evolving content consumption habits, especially as vertical video has become the norm on platforms like TikTok, Instagram Reels, and YouTube Shorts.
With the new update, video posts now expand to fill the screen, eliminating distractions and focusing entirely on the content. Users can also interact through reactions, comments, and shares—all within the fullscreen environment. According to LinkedIn, this upgrade is aimed at boosting engagement, retention, and storytelling potential.
Why Fullscreen Video Matters
Fullscreen video is not just a cosmetic change—it represents a deeper commitment to making LinkedIn more relevant for content creators, brands, and professionals. By adopting vertical video as a native format across devices, LinkedIn is catching up with competitors in offering a more immersive user experience.
This move is also an answer to the growing trend of professionals turning to video to demonstrate skills, explain complex ideas, or build personal brands. With this update, creators can now upload and showcase vertical videos that are better suited for tutorials, thought leadership content, behind-the-scenes looks, and product demonstrations.
Seamless Desktop Experience
The fullscreen video experience on desktop offers:
- Edge-to-edge display with no distractions
- Quick engagement tools (like, comment, share) on-screen
- Smooth transitions between vertical video posts
- Autoplay with sound off by default, enabling easy browsing
LinkedIn has also ensured that the format is optimized for clarity, accessibility, and professional content standards, making it suitable for both personal and brand profiles.
Creator Tools Integration
Alongside the rollout of fullscreen videos, LinkedIn is enhancing its creator tools, including better video analytics, AI-generated captions, and thumbnail customization. These features aim to empower users to publish polished, professional-grade content directly on the platform.
The fullscreen feature also supports native uploads and in-feed video promotion, which is especially useful for B2B marketers and recruiters looking to drive engagement.
Professional Use Cases
Some practical applications of LinkedIn fullscreen video include:
- Recruitment Videos: HR teams can share immersive video tours and hiring updates.
- Product Launches: Marketers can announce features with clear, engaging visuals.
- Thought Leadership: Influencers and executives can connect through storytelling formats.
- Online Courses or Workshops: Creators can host clips from larger training modules.
The vertical format is naturally suited to storytelling and more relatable content, a key strategy for professionals who want to humanize their brand and build trust within their networks.
Competitive Positioning
With this change, LinkedIn places itself more firmly in the video content space. While it’s not attempting to copy entertainment-driven platforms, it is recognizing that professional content can be engaging, visual, and mobile-friendly too.
The company is also preparing to roll out more updates across its mobile and ad products to support video formats, including video ads optimized for fullscreen, which opens up new marketing opportunities for brands targeting professionals.
Take Advantage of LinkedIn’s Video Evolution with Digilogy
At Digilogy, we specialize in helping brands and professionals stand out on LinkedIn. From creating scroll-stopping vertical videos to running targeted ad campaigns and building authority through storytelling, we align your goals with LinkedIn’s evolving features. Contact Digilogy today to discover how we can help you leverage LinkedIn’s fullscreen video to grow your professional brand and engage your audience more effectively.
