Consumer Behaviour India
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Top 5 News
Weekend Search Behaviour Favors Research Over Immediate Purchase
Weekend search behaviour is increasingly research-driven, with Indian consumers using Fridays through Sundays to compare options, read reviews, and evaluate…
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Top 5 News
44% of Indian Consumers Plan to Spend More Time on Social Media in 2026
44% of Indian consumers expect to spend more time on social media as video, influencers, and social commerce reshape how…
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Digital Marketing
Digital Reviews Influence 76% of Purchase Decisions in India — Higher Than Global Average
Digital reviews now influence 76% of purchase decisions in India—higher than the global average. This article explains why reviews matter…
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