Consumer Engagement
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Top 5 News
Brands Maintain Visibility but Avoid Major Campaign Launches
Brands are maintaining visibility through always-on marketing while delaying large campaign launches during uncertain market conditions. This approach helps preserve…
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Top 5 News
Brand Messaging Fully Shifts to Growth, Progress & Forward Momentum
"Brand messaging in India is increasingly shifting towards themes of growth, progress, and future potential. By emphasizing long-term success and…
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Top 5 News
Video Marketing Surpasses Traditional Ad Formats: Short-Form & OTT Growth Drives Consumer Engagement
Video marketing is surpassing traditional ads as short-form content and OTT platforms drive consumer engagement. Discover how businesses can capitalize…
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