consumer trust
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Top 5 News
Transparent Brand Messaging Builds Long-Term Loyalty
Transparent brand messaging is emerging as a core growth strategy in 2026, strengthening authenticity, reducing consumer skepticism, and building long-term…
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Top 5 News
Authentic Marketing Campaigns Gain Trust as AI-Generated Ads Face Backlash
Authentic marketing campaigns are gaining importance as consumers grow more skeptical of overly polished and AI-generated ads. Brands that prioritise…
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Top 5 News
ASCI Intensifies Crackdown on Greenwashing in India’s Advertising Industry
ASCI's crackdown on greenwashing in India’s advertising industry highlights that 79% of sustainability claims are exaggerated or misleading. With growing…
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Brand
Brands Increase Focus on Brand Trust & Reputation
Brands are placing greater emphasis on trust and reputation as consumers become more selective, informed, and values-driven in their digital…
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