Creator Economy India
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Top 5 News
YouTube Ads Pricing Model Update in 2026: What Advertisers Need to Know
YouTube’s 2026 pricing model introduces expanded Shorts monetization, greater automation, and a stronger focus on quality signals. Advertisers in India…
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Top 5 News
Meta & YouTube “Green Icon” Policy Expands Monetisation for Controversial Topics
Meta and YouTube have clarified how the Green Icon Policy determines monetisation eligibility for creator content. Updated advertiser-friendly guidelines now…
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Top 5 News
YouTube Shorts Best Practices Gain Importance as Creator Earnings Evolve in India
YouTube Shorts best practices are helping Indian creators improve retention, discovery, and monetisation in a mobile-first video ecosystem.
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Top 5 News
Influencer Marketing Trends Shift Toward Long-Term Partnerships Over One-Off Collaborations
Influencer marketing in India is shifting toward long-term partnerships as brands prioritise trust, consistency, and sustainable ROI.
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influencer marketing
Indian Influencer Marketing Industry Grows 25% in 2025
India’s influencer marketing industry is projected to grow strongly in 2025, driven by brand focus on trust, content quality, and…
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Top 5 News
YouTube Continues to Dominate India’s Video Ad Market, Not 70% of Digital Spend
YouTube continues to dominate India’s video ad market, though its share of total digital ad revenue is lower than widely…
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Top 5 News
Spotify India Profit FY25: ₹75 Crore Turnaround Signals Paid Audio Growth
Spotify India profit FY25 swung to ₹75 crore as subscription income surged 89% and ad revenue rose 38.5%, supported by…
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Top 5 News
YouTube India’s Year-End Viewership Patterns Reveal Cultural & Viral Content Trends
YouTube India’s 2025 trends report highlights how live events, creators, viral memes, and music shaped a shared digital culture across…
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Top 5 News
Impact Digital Influencer Conference & ICMA 2025 Happening Today
The Impact Digital Influencer Conference & ICMA 2025 bring together creators, brands, and marketers in Mumbai to examine trust, crisis…
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Top 5 News
YouTube “How-To” Videos Bring 3× More Long-Term Traffic Than Product Ads
YouTube how-to videos are generating 3× more long-term traffic than traditional ads across India. As users increasingly search for tutorials…
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