Customer Engagement
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Top 5 News
Communities Emerge as the New Power Centers of Marketing
Communities are emerging as the new power centers of marketing as brands shift from one-way messaging to peer-driven engagement. Trust,…
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Top 5 News
Meta to Ban General-Purpose AI Chatbots on WhatsApp Business: What This Means for Businesses
Meta’s new policy, effective January 2026, bans general-purpose AI chatbots like ChatGPT from WhatsApp Business, affecting how businesses engage with…
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Top 5 News
Content Marketing Shifts Toward Problem-Solution Narratives
Content marketing is shifting toward problem-solution narratives, focusing on addressing customer pain points and offering clear solutions. This approach builds…
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Top 5 News
Email & WhatsApp Engagement Improves as Inbox Noise Drops
Email and WhatsApp engagement patterns are shifting as crowded inboxes reduce the effectiveness of traditional email campaigns. Businesses are increasingly…
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Whatsapp
CRM, Email & WhatsApp Engagement Begin to Recover Post-Holiday
CRM, email, and WhatsApp engagement begin to recover post-holiday as brands use automation and personalised messaging to restart conversations and…
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General Digital Marketing Insights
CRM & Retention Campaigns See Improved Response
CRM and retention campaigns are delivering improved response rates as brands focus on personalised communication, automation, and long-term customer relationships.
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Top 5 News
Brands with Strong Emotional Storytelling Grow 2.5× Faster
Emotional storytelling is reshaping modern advertising as brands using emotionally driven narratives grow faster, improve recall, and build long-term trust…
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Top 5 News
ICICI Prudential Introduces AI-Driven Customer Engagement Tool
ICICI Prudential has launched an AI-driven customer engagement tool that transforms how financial brands connect with clients through personalized, data-powered…
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Top 5 News
Café Coffee Day Implements Interactive Festive Marketing
Café Coffee Day launches an innovative interactive festive marketing campaign that combines AR, gamification, and personalization to engage customers. Learn…
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Top 5 News
Tata CLiQ Launches Personalized AI-Powered Campaigns
Tata CLiQ’s new AI-powered campaigns are reshaping how brands personalize customer experiences. Learn how this innovation bridges technology and creativity…
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