Data-Driven Marketing
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Top 5 News
Retailers Boost Mobile App Marketing Investments to Drive User Retention
In India, retailers are investing more in mobile app marketing to boost user retention and long-term customer loyalty. Strategies like…
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Top 5 News
India’s Top Brands Revolutionize Marketing with Data-Driven Brand Storytelling
Leading Indian brands like boAt, Mamaearth, and Blinkit are redefining digital marketing with data-driven storytelling. By blending real-time insights with…
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Top 5 News
Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
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Top 5 News
CRM & Retention Campaigns Show Stronger Engagement
CRM strategies play a crucial role in enhancing customer retention by offering personalized experiences, loyalty programs, and proactive support. By…
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Top 5 News
Indian Influencer Market Grows by 35% with Focus on Authenticity
The Indian influencer market has grown by 35%, driven by a shift towards authenticity and long-term partnerships. With a focus…
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Top 5 News
Marketing Teams Stay in Monitoring Mode, Not Execution Mode
Marketing teams are increasingly stuck in monitoring mode, spending more time analysing data than executing strategy. This shift raises concerns…
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Top 5 News
SEO, PPC & Social Performance Benchmarks Are Firmly Established
SEO, PPC and social media benchmarks are now well defined, helping businesses measure performance, set realistic goals, and optimise ROI.
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Top 5 News
Marketing and Sales Alignment Strengthens as Unified Funnel Data Gains Focus
Marketing and sales alignment is strengthening as businesses adopt unified funnel data to improve collaboration, decision-making, and ROI visibility. Shared…
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Top 5 News
Economic Times DigiPlus Fest AI Marketing
Economic Times DigiPlus Fest 2025 highlights AI and data-driven marketing strategies with Digilogy expertise
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Top 5 News
Infosys and Adobe Collaborate to Integrate AI in Marketing
Infosys and Adobe are teaming up to make personalization practical at scale. See how AI in marketing can predict intent,…
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