Digital Advertising
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Top 5 News
Meta Integrates Ads More Deeply With Conversion Tracking Through Conversions API
Meta integrates ads more deeply with conversion tracking through CAPI and GA4 integration, strengthening server-side measurement and improving data accuracy…
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Top 5 News
CCI Dismisses Ad Manipulation Complaint Against Google, Amazon, Flipkart
The Competition Commission of India has dismissed a complaint alleging large-scale digital ad manipulation by major technology platforms, citing lack…
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Social Media
Retail Media Networks: The Rise of a New Advertising Powerhouse
Retail Media Networks are revolutionizing digital advertising in India. By leveraging first-party data and offering targeted, relevant ads, these networks…
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Top 5 News
Retargeting Campaigns Outperform Cold Acquisition Across Digital Funnels
Retargeting campaigns continue to outperform cold acquisition as brands focus on warm audiences with existing intent. The shift reflects a…
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Top 5 News
Paid Media Performance Becomes Predictable After the Learning Phase
"Paid media campaigns experience fluctuating performance during the learning phase. Understanding and allowing time for algorithm optimization can lead to…
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Top 5 News
Brands with Strong Emotional Storytelling Grow 2.5× Faster
Emotional storytelling is reshaping modern advertising as brands using emotionally driven narratives grow faster, improve recall, and build long-term trust…
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Top 5 News
Himalaya X Motivator WPP Wins for “Himalaya Baby Care” Contextual Targeted Ad
Himalaya Baby Care’s collaboration with Motivator WPP showcases the power of contextual targeted ads. By delivering personalized, timely ads to…
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Top 5 News
Reliance Retail Leads in Digital Advertising Engagement
Reliance Retail Digital Advertising campaigns combine AI, influencer marketing, and omnichannel strategies to maximize consumer interaction.
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Top 5 News
Tata Sky Rolls Out Regional Video Marketing for Subscriber Growth
Tata Sky leverages regional video marketing to enhance subscriber growth in southern India.
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Top 5 News
Facebook Expands ‘Ad Management’ with Automated Budget Allocation
Facebook’s Automated Budget Allocation helps businesses streamline ad spend across campaigns, driving better results and saving time.
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