digital advertising india
-
Blog
Multimodal Search Optimization: How Search Works Across Voice, Visual, and AI in 2026
Retail media is reshaping digital advertising in India. By 2026, Amazon Ads and Flipkart Ads will dominate performance budgets through…
Read More » -
Top 5 News
Quick Commerce Brands Reduce Influencer Spend, Increase Search Advertising
Indian quick commerce brands are reducing influencer marketing spend and shifting budgets toward search-led advertising on platforms like Blinkit, Zepto,…
Read More » -
Top 5 News
YouTube Ads Pricing Model Update in 2026: What Advertisers Need to Know
YouTube’s 2026 pricing model introduces expanded Shorts monetization, greater automation, and a stronger focus on quality signals. Advertisers in India…
Read More » -
Top 5 News
YouTube Ad Revenue Surges 20% in 2025 with Increased Video Consumption
YouTube’s ad revenue surged by 20% in 2025, driven by the rapid rise of YouTube Shorts and AI-driven ad formats.…
Read More » -
Top 5 News
Google’s New Ad Policies: Why First-Party Data is Key for Advertisers in 2025
Google’s shift towards first-party data is reshaping advertising by enhancing targeting, improving privacy compliance, and boosting ROI. These changes are…
Read More » -
Top 5 News
E-Commerce Brands Report Drop in Conversion After DPDP Enforcement
E-commerce brands in India are reporting a decline in conversion rates after DPDP enforcement, as consent-based data rules disrupt targeted…
Read More » -
Top 5 News
Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
Read More » -
Top 5 News
New Influencer Regulations Impacting Digital Campaigns in India
India’s new influencer regulations are tightening disclosure norms, improving transparency, and reshaping how brands and creators run digital campaigns.
Read More » -
Top 5 News
Paid Social Media Ad Spend Grows in India as Digital Budgets Accelerate in 2026
Paid social media advertising continues to grow in India as brands increase digital budgets driven by video, creators, and mobile-first…
Read More » -
Top 5 News
Influencer Marketing: A Powerful Tool for Brand Visibility and Engagement
Influencer marketing is transforming digital advertising in India, allowing brands to connect with a wide audience through authentic, engaging content.…
Read More »