digital advertising india
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Top 5 News
YouTube Expands Ad Reach with Integrated Shopping Features
YouTube is expanding its integrated shopping features in India, enabling creators to tag products across videos, Shorts, and live streams.…
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Top 5 News
Meta Ads Optimise with Enhanced Video Formats for 2026
Meta Ads in 2026 are increasingly centred on enhanced video formats, mobile-first design, and AI-driven optimisation. With vertical video, immersive…
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Top 5 News
India’s Digital Media Ad Spend Expected to Cross ₹2 Lakh Crore by 2027
India’s digital media ad spend is projected to rise sharply by 2027, driven by mobile-first advertising, OTT growth, and rising…
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Top 5 News
India’s Internet Population Hits 806 Million, Reshaping Digital Advertising and Consumer Behavior
India’s internet population has reached 806 million, driven by mobile-first access, affordable data, and rising digital adoption. The shift toward…
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Top 5 News
India’s Digital Ad Spend Grows to ₹1.8 Lakh Crore by Year-End
India’s advertising market is nearing ₹1.8 lakh crore as digital channels like retail media and online video continue to lead…
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Top 5 News
Facebook Ads Update: Personalized Content Boosts Engagement and Ad Introduction
"Facebook Ads’ personalized content significantly enhances user engagement and ad performance, as businesses increasingly adopt AI-driven strategies. This shift is…
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Top 5 News
Influencer Content Viewership Normalises After Holiday Slowdown
Influencer content viewership in India is normalising after the festive-season surge as brands rebalance budgets and shift focus toward authentic,…
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Digital Marketing
Digital Ad Spend in India FY25 Nears Half of Total Market as Brands Shift to Social, Video, and Owned Media
Digital ad spend in India FY25 is nearing half of total advertising, reflecting a lasting shift toward social, video, and…
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Top 5 News
India Ad Market 2025 Forecasts Signal Steady Growth as Digital, Retail Media and CTV Lead
Forecasts for the India ad market 2025 point to steady growth, with digital channels—especially retail media and Connected TV—gaining share.…
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Top 5 News
44% of Indian Consumers Plan to Spend More Time on Social Media in 2026
44% of Indian consumers expect to spend more time on social media as video, influencers, and social commerce reshape how…
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