Digital Advertising Trends
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Top 5 News
AI-Generated Creatives Reduce Advertising Costs Across Digital Platforms
AI-generated creatives are reducing advertising costs by accelerating production, expanding creative testing, and improving campaign efficiency. Brands are increasingly adopting…
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Top 5 News
Automated Ad Platforms Push Marketers to Rethink Targeting Strategies
Automated ad platforms are reshaping digital advertising by shifting control from manual audience targeting to AI-driven optimisation. As automation expands,…
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OEMs Shift Digital Budgets From Launch Ads to Test-Drive Leads
Automotive OEMs are reallocating digital marketing budgets away from broad launch advertising toward test-drive and lead-focused campaigns. The shift reflects…
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Google Lowered Audience Thresholds for Search & YouTube Ads
Google has lowered the minimum audience size to 100 users across Search, Display, and YouTube, making remarketing and Customer Match…
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LinkedIn “Reserved Ads” Paywall Deployment Reshapes B2B Advertising
LinkedIn has expanded Reserved Ads, allowing advertisers to secure top-of-feed placements through fixed pricing instead of auction bidding.
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YouTube Introduces Shopping Ads for Direct Purchases
YouTube has launched Shopping Ads that allow viewers to browse and purchase products directly from videos, Shorts, livestreams, and connected…
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Sustainability Ads in India Gain Momentum in 2025 Amid Scrutiny
Sustainability advertising in India is gaining momentum in 2025 as brands face growing consumer awareness, tighter regulations, and increased scrutiny…
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X Rolls Out Improved Ad Targeting with AI to Boost Performance
X has rolled out AI-powered ad targeting using Grok to improve relevance, transparency, and performance as the platform works to…
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Video Advertising Growth Surpasses Display Ads for First Time in India
Video advertising has overtaken display ads in India as brands shift budgets toward mobile-first, short-form video driven by higher engagement…
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Top 5 News
Sustainability Ads in India See Strong Growth Momentum in 2025
Sustainability-focused advertising is gaining momentum in India as brands respond to climate concerns, stricter regulations, and rising consumer demand for…
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