Digital Marketing Compliance
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Top 5 News
Google Restricts Outcome-Based Medical Claims in Health Advertising
Google has tightened its health advertising policies, restricting outcome-based medical claims that promise guaranteed results. The update impacts supplements, wellness…
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Top 5 News
First-Party Data Becomes a Must-Have for Brands Post-DPDP Regulations
The Digital Personal Data Protection (DPDP) Act, which became fully active in late 2025, marks a major shift in India’s…
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Top 5 News
E-Commerce Brands Report Drop in Conversion After DPDP Enforcement
E-commerce brands in India are reporting a decline in conversion rates after DPDP enforcement, as consent-based data rules disrupt targeted…
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Digital Safety & Privacy
First-Party Data Becomes Critical as India’s DPDP Rules Restrict Third-Party Tracking Across Websites
As India’s DPDP Rules restrict third-party tracking, first-party data is becoming the backbone of digital marketing. Brands must shift toward…
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Digital Safety & Privacy
India Effectuates DPDP Rules 2025 — Consent & Compliance Now Core to Digital Marketing Data Practices
India’s DPDP Rules 2025 require explicit consent for data collection in digital marketing, impacting e-commerce, tech, and other sectors. Businesses…
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Digital Marketing
Marketing & Ad Industry Readies for Consent-First, Privacy-First Data Strategies; Shift from Third-Party Data
India’s DPDP Rules 2025 force marketers to shift to first-party data strategies for privacy-first marketing. By focusing on ethical data…
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