digital marketing india
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Top 5 News
Google Smart Bidding Exploration Expands AI-Driven Conversion Discovery
Google expands Smart Bidding Exploration, enabling AI to find new high-value conversions beyond traditional keywords for Indian advertisers.
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Top 5 News
India’s E-Commerce Industry Surges with 22% Year-on-Year Growth
India's e-commerce industry is experiencing unprecedented growth, with a 22% YoY increase in 2024, driven by strong demand from Tier-2…
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Top 5 News
X Ads Shift Toward Video & Real-Time Conversations in 2025
"In 2025, X is embracing a shift toward prioritizing video content and facilitating real-time interactions. This transformation, driven by user…
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Top 5 News
AI-Optimized Ads Revolutionize Digital Advertising with Unprecedented Returns
"AI-optimized ads are transforming the digital marketing landscape in India, offering businesses higher returns on ad spend and improved targeting.…
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Top 5 News
Branded Search & Content Show Significant Performance Gains in Digital Marketing
"Branded search and branded content are key drivers of digital marketing success, offering businesses improved conversion rates, better ROI, and…
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Top 5 News
The Power of User-Generated Content: Essential for Brand Building in 2025
User-generated content (UGC) is becoming a cornerstone of digital marketing in India, helping brands build trust, engage customers, and increase…
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Top 5 News
Why Retargeting Campaigns Outperform New User Acquisitions in
"Retargeting campaigns are a powerful tool in digital marketing, consistently outperforming new user acquisition strategies by delivering higher engagement and…
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Top 5 News
Re-Engagement Emails: Boosting Customer Retention with Effective Campaigns
"Re-engagement emails are a powerful tool for rekindling interest in inactive subscribers. By offering value-driven strategies like exclusive deals or…
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Top 5 News
Brands Maintain Visibility but Avoid Major Campaign Launches
Brands are maintaining visibility through always-on marketing while delaying large campaign launches during uncertain market conditions. This approach helps preserve…
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Top 5 News
Long-Form Educational Content Delivers Higher Engagement Time
Long-form educational content is delivering higher engagement time as audiences increasingly prefer in-depth explanations, trustworthy insights, and comprehensive learning, helping…
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