digital marketing india
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Top 5 News
Social Media Engagement Rewards Consistency Over Virality
Social media platforms are increasingly rewarding consistency over virality, as brands that post regularly and engage authentically see stronger audience…
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Top 5 News
SEO Rankings Start Reflecting Fresh January Content
SEO rankings are beginning to reflect fresh January content as Google prioritises relevance and recency for time-sensitive searches, prompting Indian…
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Top 5 News
Paid Media Learning Phases Stabilize Across Search and Social
"Paid media campaigns undergo a learning phase, during which performance fluctuates. Once stabilized, platforms like Google and Meta optimize targeting…
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Top 5 News
Search Queries Shift Fully to “Hire,” “Buy,” and “Subscribe” Intent
"Search intent optimization is becoming critical as businesses adapt to the growing trend of ‘hire,’ ‘buy,’ and ‘subscribe’ queries. Learn…
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Top 5 News
Marketing Teams Finalize Weekly and Monthly Review Cadence for the Year
"Marketing teams must establish a clear cadence for weekly and monthly reviews. These structured meetings ensure that teams align with…
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Top 5 News
Brand Messaging Fully Shifts to Growth, Progress & Forward Momentum
"Brand messaging in India is increasingly shifting towards themes of growth, progress, and future potential. By emphasizing long-term success and…
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Top 5 News
Paid Media Budgets Begin Gradual Scale-Up After Holiday Lull
Paid media budgets begin a gradual scale-up after the holiday lull as advertisers take advantage of lower competition, stabilising CPMs,…
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Top 5 News
Content Teams Start the Year with Audits Before New Execution
"Content teams in India are kicking off the year with strategic audits to assess existing content, improve SEO, and align…
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Top 5 News
Social Platforms Remain Critical — Over 360 Million Users on Instagram, 460 Million+ on YouTube in India
With over 360 million users on Instagram and 460 million on YouTube, social platforms are crucial for businesses in India.…
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Top 5 News
India Now Has 806+ Million Internet Users — Over 55% Digital Penetration
India has crossed 806 million internet users in 2025, reaching over 55% digital penetration. This milestone highlights India’s mobile-first growth…
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