digital marketing india
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Top 5 News
Digital Marketing in India Projected at ₹1.12 Lakh Cr by 2025; AI, Hyper-Personalisation & Video Dominate
Digital marketing in India is projected to reach ₹1.12 lakh crore by 2025, driven by AI adoption, hyper-personalisation, and video-led…
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Google
Google Search in India Now Sees 30% More Vernacular Queries YoY, Driving Demand for Multi-Language SEO
Google Search in India now records 30% more vernacular queries YoY, driven by mobile-first users, voice search growth, and regional-language…
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AI
AI Overviews Push FMCG Search Costs Up by 20–40%; Brands Shift to AIO + Retail Media
AI Overviews are reshaping FMCG search in India, pushing search costs up by 20–40% and driving marketers toward AIO optimization…
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General Digital Marketing Insights
Digital Ad Spends Hit ₹49,000 Cr; Mobile Now 78% of Digital in India
India’s digital ad spends reached ₹49,000 crore in 2025, with mobile contributing 78% of total digital advertising. This analysis explains…
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Video Commerce
Video Commerce Gains Traction in India — Livestream Shopping Grows 28% in Beauty, Electronics & Fashion
Video commerce is accelerating in India, with livestream shopping growing 28% across beauty, electronics, and fashion. This article explains why…
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Brand
India’s Regional Language Content Grows 33% in Consumption — Becomes Key Driver for Brand Reach (2025)
India’s regional language content consumption grew 33% in 2025, reshaping how brands reach and engage audiences. With stronger ROI, lower…
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Digital Marketing
Mumbai’s 2025 Ad Code Tightens Hoarding & Digital‑Billboard Norms — Compliance Becomes Mandatory
Mumbai’s updated ad code enforces stricter regulations for digital billboards, focusing on compliance and sustainability for outdoor advertising
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Digital Safety & Privacy
Digital Personal Data Protection Rules, 2025 (DPDP) Come Into Force — Forcing Consent-Based Data Practices
India’s DPDP Rules 2025 have officially gone into effect, enforcing consent-based data collection and shifting the focus to first-party data…
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Youtube
YouTube Becomes India’s Most Trusted Platform for Purchase Decisions
YouTube has become India’s most trusted platform for purchase decisions, especially for high-value products. With creators driving unboxings, demos and…
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Top 5 News
Digital Media Surpasses Television to Claim 41% of India’s Total Ad Spend in FY24
India’s digital media spend has overtaken television for the first time, reaching 41% of total advertising in FY24. With mobile-first…
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