digital marketing insights
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Top 5 News
LinkedIn New Features for Professional Networking in 2026 Signal a Platform Shift
LinkedIn’s new features in 2026 are transforming professional networking by prioritizing AI-driven personalization, content quality, and deeper, trust-based professional engagement.
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Top 5 News
Service-Based Search Queries Rise Across Key Industries
Service-based search queries are rising as AI, mobile usage, and local intent reshape how users discover businesses across key industries.
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Top 5 News
Brand-Led Search Continues to Outperform Generic Keywords
Brand-led search continues to outperform generic keywords, delivering higher conversion rates and lower acquisition costs in mature markets.
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Top 5 News
Video Content Sees Higher Completion Rates on Saturdays & Sundays
Video content completion rates tend to be higher on weekends, as relaxed viewing habits allow audiences to engage more deeply…
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Top 5 News
Influencer Content Maintains Engagement During Off-Peak Hours
Influencer content is maintaining strong engagement during off-peak hours, as authenticity and trust-driven storytelling outperform traditional advertising when overall digital…
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Top 5 News
Search Behaviour Shifts from Learning-Focused to Transactional Intent
Search behaviour is shifting from learning-focused queries to transactional intent as users move faster from research to action. This trend…
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Top 5 News
Social Listening Signals a Shift Toward Optimism-Led Conversations
Social listening signals a shift toward optimism-led conversations, with online discussions increasingly centred on health, self-care, authenticity, and positive brand…
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Top 5 News
Brand Visibility Benefits from Passive Presence in Modern Marketing
Brand visibility benefits from passive presence help businesses stay top-of-mind, build trust, and support long-term growth through consistent, low-pressure exposure…
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General Digital Marketing Insights
Search Intent Transitions from Reflection to Planning-Driven Queries
Search intent transitions from reflection to planning-driven queries reveal how users move from curiosity to evaluation, reshaping SEO strategies, content…
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Top 5 News
Zoho CRM Adds Predictive Marketing Analytics
Zoho CRM introduces predictive marketing analytics to help businesses forecast customer behavior, optimize campaigns, and increase ROI. Discover how this…
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