Digital Marketing News
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Top 5 News
Internal Influencers Are Redefining Trust and Engagement in Modern Marketing
Internal influencers are redefining how brands build trust and engagement. By leveraging employee voices and peer credibility, organizations are seeing…
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Communities Emerge as the New Power Centers of Marketing
Communities are emerging as the new power centers of marketing as brands shift from one-way messaging to peer-driven engagement. Trust,…
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Social Commerce Records Unprecedented Growth Across Digital Platforms
Social commerce is recording unprecedented growth as consumers increasingly discover and purchase products directly within social media platforms. Creator-led content,…
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Omnichannel Marketing Demands Unified Brand Execution
Omnichannel marketing now demands unified brand execution as customers move fluidly across digital and physical touchpoints. Brands that fail to…
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Authentic Marketing Campaigns Gain Trust as AI-Generated Ads Face Backlash
Authentic marketing campaigns are gaining importance as consumers grow more skeptical of overly polished and AI-generated ads. Brands that prioritise…
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Short-Form Video Overtakes Long-Form Content in Engagement
Short-form video has overtaken long-form content in engagement, reshaping how audiences discover and interact with brands. Experts note that while…
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Authority Signals Overtake Keywords in AI-Driven Search
Authority signals are overtaking keywords in AI-driven search as platforms prioritise expertise, trust, and entity credibility. This shift is redefining…
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AI Becomes the First Touchpoint in the Buyer Journey
AI is becoming the first touchpoint in the buyer journey, reshaping how trust, discovery, and shortlisting happen. As AI-generated answers…
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Zero-Click Searches Force Brands to Rethink Revenue Models
Zero-click searches are reshaping how users interact with search engines, reducing website clicks while increasing on-SERP visibility. This shift is…
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Instagram Carousel Posts Gain Higher Save-Weight Than Reels
Instagram carousel posts are increasingly outperforming Reels when it comes to saves and deeper engagement. Recent platform signals suggest carousels…
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