In a significant move to redefine online shopping and search experiences, Google AI Search has been upgraded with Visual Product Previews, unveiled at Google Marketing Live India 2025. This advanced feature aims to help merchants and shoppers alike by using AI to create immersive, visually-driven shopping content directly within Google Search and YouTube.
As online behavior evolves, users now expect more than just text listings—they want engaging visuals and smart suggestions. Google answers this demand with its newest AI-powered search tools, setting a new benchmark for how consumers interact with products during their search journey.
What Are Visual Product Previews?
Visual Product Previews are AI-generated images and videos that showcase products in a more attractive and personalized way. Instead of relying solely on merchant-uploaded visuals, Google AI Search now dynamically creates content based on the brand’s style and product catalog.
This smart feature is designed to make search more intuitive by helping users better visualize products they are interested in. The AI models identify relevant items from merchant catalogs and generate customized media that align with the brand’s tone, improving both relevance and appeal.
Key Features of Google’s Visual Product Previews
- AI-Generated Media Content
Using advanced machine learning, Google now auto-generates image and video content tailored to each product’s branding. These visuals enhance product listings and deliver a more smart shopping experience across Google platforms. - Enhanced Product Discovery
One of the primary goals of Google AI Search is to streamline enhanced product discovery. Visual previews guide users through a more engaging browsing experience that allows for quicker and more informed decisions. - Catalog Integration
By connecting with a merchant’s existing product catalog, Google ensures that the most relevant and trending products are shown to the right users. This not only personalizes the shopping experience but also amplifies brand storytelling. - Multimodal AI Search Evolution
The update aligns with Google’s broader rollout of AI-powered search tools, including AI Mode and AI Overviews. These allow for richer interactions through visuals, videos, and intelligent overviews, offering more nuanced answers and shopping paths.
Broader Impact on Search and Shopping Behavior
With over 10% growth in queries that trigger AI Overviews in countries like India and the U.S., consumers are increasingly turning to Google AI Search for detailed, multimedia-rich results. The introduction of Visual Product Previews taps directly into this trend, giving users content that’s both informative and visually appealing.
This advancement brings exciting new opportunities for brands and advertisers. With AI-generated media now populating search results and even YouTube feeds, marketers can use AI-enhanced shopping content and ad placements to increase visibility and conversions.
It’s not just about smarter search—it’s about delivering a smart shopping experience that matches how users explore products today. With multiple digital touchpoints influencing the buying journey, visual-first interactions are becoming essential for higher engagement and conversions.
Why This Matters for Businesses and Consumers
The new Google AI Search update bridges the gap between intelligent search functionality and emotionally resonant content. For consumers, it means faster, clearer paths to discovering and comparing products. For businesses—especially those in India—it’s a gateway to better digital visibility and interaction with potential customers.
The integration of AI-generated visuals into search and shopping is not just a convenience; it’s a strategy. A strategy that blends brand aesthetics, user expectations, and Google’s advanced AI to create seamless search-to-shop experiences.
Partner with Digilogy for Smarter Digital Growth
At Digilogy, we help your brand stay ahead of digital trends by integrating the latest in Google AI Search, SEO, and AI-driven content marketing strategies. Whether you’re an e-commerce brand or a service provider, our data-driven approach ensures you’re visible at the right moment to the right audience. Ready to boost your brand with next-gen AI marketing?Contact Digilogy today and let’s build a smarter search strategy for your business.
