digital marketing trends India
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Top 5 News
Platform Convergence Blurs the Lines Between Marketing Channels
Platform convergence is blurring the boundaries between marketing channels as social, search, video, and retail media merge into unified ecosystems.…
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Top 5 News
Programmatic Ad Spend in India Surges, Set to Reach ₹1.5 Lakh Crore by 2026
Programmatic advertising in India is rapidly growing, with market share set to rise from 42% to 44% by 2026. Learn…
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Top 5 News
Content Marketing Budget Increases for 2026 in India
Content marketing budgets in India are rising as brands prepare for 2026, focusing on AI-driven efficiency, video-first strategies, and measurable…
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Top 5 News
Twitter Enhances Video Ad Capabilities With New Formats
Twitter (X) has expanded its video ad formats with vertical, carousel, and collection ads to improve mobile engagement and ad…
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Top 5 News
Influencer Marketing Trends Shift Toward Long-Term Partnerships Over One-Off Collaborations
Influencer marketing in India is shifting toward long-term partnerships as brands prioritise trust, consistency, and sustainable ROI.
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influencer marketing
Indian Influencer Marketing Industry Grows 25% in 2025
India’s influencer marketing industry is projected to grow strongly in 2025, driven by brand focus on trust, content quality, and…
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Top 5 News
India’s Internet Population Hits 806 Million, Reshaping Digital Advertising and Consumer Behavior
India’s internet population has reached 806 million, driven by mobile-first access, affordable data, and rising digital adoption. The shift toward…
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Top 5 News
AI-Optimized Ads Revolutionize Digital Advertising with Unprecedented Returns
"AI-optimized ads are transforming the digital marketing landscape in India, offering businesses higher returns on ad spend and improved targeting.…
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Digital Marketing
Retail Media Emerges as India’s Fastest-Growing Ad Format in 2025 — Amazon, Flipkart & Quick-Commerce Lead
Retail media has become India’s fastest-growing ad format in 2025, led by Amazon, Flipkart, and quick-commerce platforms. This article explains…
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Top 5 News
India’s Search Behaviour Shifts as Google Integrates AI-Driven Shopping & Answers — Brands Must Rebuild SEO for SGE
Google’s Search Generative Experience is transforming how Indians search, shop, and discover brands online. As AI-driven answers and summaries appear…
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