Digital Marketing Trends
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Top 5 News
Social Platforms Begin Owning the Entire Marketing Funnel
Social platforms are evolving into full-funnel ecosystems where discovery, validation, and purchase happen within a single app. This shift is…
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Top 5 News
Content-Led Funnels Deliver Higher Leads at Lower Acquisition Costs
Content-led funnels are enabling businesses to generate higher-quality leads while significantly reducing customer acquisition costs. Research shows that structured, educational…
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Top 5 News
B2B Brands Ramp Up Spend on Video Marketing by 20% in 2024
B2B brands in India are significantly increasing their spend on video marketing, especially short-form content. With a 20% rise in…
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Top 5 News
Creative Fatigue: Why Brands Need to Tackle Ad Exhaustion in Paid Campaigns
Creative fatigue in paid campaigns occurs when repetitive ads lose their impact, causing a drop in CTR and increased CPC.…
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Top 5 News
Brands Shift from Awareness to Lead-Focused Campaigns in Late Januar
In late January, brands are shifting from awareness-based campaigns to more lead-focused strategies. This trend aligns with new annual budgets…
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Top 5 News
B2B Marketers Increase Investment in Content Marketing for Lead Generation
B2B marketers are increasing investments in content marketing as buyer-led research and trust-driven decision-making make educational content central to lead…
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Social Media
Retail Media Networks: The Rise of a New Advertising Powerhouse
Retail Media Networks are revolutionizing digital advertising in India. By leveraging first-party data and offering targeted, relevant ads, these networks…
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Top 5 News
YouTube Continues to Dominate India’s Video Ad Market, Not 70% of Digital Spend
YouTube continues to dominate India’s video ad market, though its share of total digital ad revenue is lower than widely…
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Top 5 News
India’s Digital Ad Spend Grows to ₹1.8 Lakh Crore by Year-End
India’s advertising market is nearing ₹1.8 lakh crore as digital channels like retail media and online video continue to lead…
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Top 5 News
Meta’s AI-Driven Ad Targeting Expands Across Industries
"Meta’s AI-driven ad targeting tools are revolutionizing the advertising industry, automating key processes like audience targeting, creative testing, and budget…
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