Digital Marketing Trends
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Top 5 News
What Is Growth Marketing and Why Businesses Are Shifting Toward It
Growth marketing focuses on continuous testing and optimisation across the full funnel, helping businesses scale efficiently using data and agility.
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Top 5 News
CRM Nurture Campaigns Continue to Deliver Strong ROI
CRM nurture campaigns continue to deliver strong ROI as businesses focus on personalised engagement, automation, and long-term customer relationships.
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Top 5 News
Weekend Search Behaviour Favors Research Over Immediate Purchase
Weekend search behaviour is increasingly research-driven, with Indian consumers using Fridays through Sundays to compare options, read reviews, and evaluate…
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Top 5 News
Instagram Content Indexing Begins Influencing Organic Search Visibility
Instagram content indexing on Google is expanding organic search visibility for public business and creator accounts. This shift is reshaping…
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CRM, Email & WhatsApp Engagement Begin to Recover Post-Holiday
CRM, email, and WhatsApp engagement begin to recover post-holiday as brands use automation and personalised messaging to restart conversations and…
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Top 5 News
Brand Collaborations and Cross-Industry Partnerships Rise Across Consumer Goods
Brand collaborations are reshaping the consumer goods sector. Cross-industry partnerships help brands expand reach, share audiences, and launch innovative offerings…
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Top 5 News
AI Adoption in Marketing Accelerates as Brands Reshape Digital Growth Models
AI adoption in marketing is accelerating as brands embrace conversational commerce, AI-generated content, and performance-driven UX strategies. This shift is…
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Digital Marketing
Digital Reviews Influence 76% of Purchase Decisions in India — Higher Than Global Average
Digital reviews now influence 76% of purchase decisions in India—higher than the global average. This article explains why reviews matter…
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Top 5 News
AI-Powered Content Tools Enable Brands to Scale Hyper-Personalized Campaigns Rapidly
Brands are accelerating their marketing with AI-powered tools, enabling rapid, hyper-personalized content creation. These tools enhance creativity, automate workflows, and…
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Top 5 News
Indian Digital Ad Market to Reach $72.1 Billion by 2034, Fueling AI and Personalization Investments Based on the Kraftshala Report
Discover how AI and personalization are transforming the Indian Digital Ad Market 2034, driving record-breaking growth and innovation across industries
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