Snapchat has revolutionized event marketing by introducing Snapchat Customizable Filters, allowing businesses to create engaging overlays for user-generated content. These filters enhance brand visibility, increase engagement, and offer an affordable way to promote events organically.
Types of Snapchat Filters
Snapchat provides different types of filters tailored for various users and business needs. Understanding these categories can help brands choose the most effective filter for their marketing strategy.
Community Geofilters
These Snapchat event filters are free and location-specific, appearing when users are near a particular event or venue. They allow attendees to share their experiences without any cost to businesses.
Community Moment Filters
Designed to highlight specific moments, these free filters can be used by anyone on Snapchat. They help brands capitalize on trending moments and enhance audience engagement.
On-Demand Geofilters
Smaller businesses can leverage custom Snapchat filters by purchasing affordable geofilters for specific events or locations. These filters provide a cost-effective way to promote local events or store openings.
Sponsored Filters
Primarily used by larger brands, Sponsored Filters are premium filters that reach a broader audience. In September 2024, Snapchat introduced Sponsored AR Filters, which extend beyond the pre-capture Lens Carousel. These filters appear after users take photos or videos and swipe through the Snapchat geofilters for events in the post-capture Filter Carousel.
How to Create a Snapchat Event Filter
Creating a personalized Snapchat lens for an event is simple and can be done through Snapchat’s official platform. Here’s a step-by-step guide:
Visit Snapchat’s Filter Creation Platform
Go to create.snapchat.com and select “Create Filter.” This is where businesses and individuals can start designing their filters.
Upload Your Filter Design
Ensure your design meets Snapchat’s specifications:
- File format: Transparent PNG
- Dimensions: 1080 x 2340 pixels
- File size: Under 300KB
- Place text and important elements outside the 210px buffer zone at the top and bottom
Choose Activation Date and Location
Snapchat allows businesses to set the filter’s activation period and location. Users can geofence the filter to a specific area, ensuring it appears only to relevant audiences.
Submit for Approval and Make Payment
After finalizing the design and settings, businesses need to submit their filters for approval. Prices start at approximately $9.95, but costs vary based on the selected geographical range.
Sponsored AR Filters for Maximum Engagement
For brands looking to maximize reach, Sponsored AR Filters provide an interactive way to engage audiences. With Lens Web Builder, advertisers can create social media event marketing campaigns using:
- AR face filters
- Location-based overlays
- Countdown timers
Sponsored AR Filters can be designed in under 10 minutes, allowing businesses to launch engaging campaigns efficiently.
Enhance Your Event Marketing with Digilogy
Snapchat’s customizable filters provide a powerful way for businesses to enhance event visibility and audience engagement. Whether you’re a small business or a large enterprise, leveraging these filters can amplify brand awareness with minimal effort.
For expert guidance in social media event marketing, Digilogy offers professional digital marketing services tailored to your brand’s needs. Contact Digilogy today to optimize your event marketing strategy with innovative digital solutions.
