first-party data
-
Top 5 News
Cross-Channel Attribution Tools Become More Intelligent as AI Redefines Marketing Measurement
Cross-channel attribution tools are evolving with AI, predictive modeling, and first-party data. This article explains how intelligent attribution works, why…
Read More » -
Top 5 News
Google Ads Update: Stricter Personalized Advertising Policies and Enhanced Data Privacy Measures
Google Ads updates its personalized advertising policies, focusing on stricter data privacy, targeting restrictions, and first-party data. Learn how businesses…
Read More » -
Top 5 News
First-Party Data Becomes a Must-Have for Brands Post-DPDP Regulations
The Digital Personal Data Protection (DPDP) Act, which became fully active in late 2025, marks a major shift in India’s…
Read More » -
Top 5 News
Google’s New Ad Policies: Why First-Party Data is Key for Advertisers in 2025
Google’s shift towards first-party data is reshaping advertising by enhancing targeting, improving privacy compliance, and boosting ROI. These changes are…
Read More » -
Top 5 News
B2B Lead Generation Shifts to Content-Driven Strategies for 2026
"B2B lead generation is rapidly evolving. In 2026, content-driven strategies powered by AI and first-party data are reshaping how businesses…
Read More » -
Social Media
Retail Media Networks: The Rise of a New Advertising Powerhouse
Retail Media Networks are revolutionizing digital advertising in India. By leveraging first-party data and offering targeted, relevant ads, these networks…
Read More » -
Top 5 News
B2B Content Consumption Rises as Buyers Prepare for Q1 Planning
B2B content consumption is rising as Indian businesses use planning cycles to research solutions and shortlist vendors for Q1 initiatives.…
Read More » -
Digital Safety & Privacy
First-Party Data Becomes Critical as India’s DPDP Rules Restrict Third-Party Tracking Across Websites
As India’s DPDP Rules restrict third-party tracking, first-party data is becoming the backbone of digital marketing. Brands must shift toward…
Read More » -
Digital Marketing
Marketing & Ad Industry Readies for Consent-First, Privacy-First Data Strategies; Shift from Third-Party Data
India’s DPDP Rules 2025 force marketers to shift to first-party data strategies for privacy-first marketing. By focusing on ethical data…
Read More » -
Digital Safety & Privacy
Digital Personal Data Protection Rules, 2025 (DPDP) Come Into Force — Forcing Consent-Based Data Practices
India’s DPDP Rules 2025 have officially gone into effect, enforcing consent-based data collection and shifting the focus to first-party data…
Read More »