first-party data strategy
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Blog
Privacy-First Marketing: Why Data Ownership Is Redefining Digital Growth in 2026
Privacy-first marketing is redefining digital growth in 2026. As cookies disappear and regulations tighten, brands that own their data and…
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Top 5 News
Google’s New Ad Policies: Why First-Party Data is Key for Advertisers in 2025
Google’s shift towards first-party data is reshaping advertising by enhancing targeting, improving privacy compliance, and boosting ROI. These changes are…
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Top 5 News
E-Commerce Brands Report Drop in Conversion After DPDP Enforcement
E-commerce brands in India are reporting a decline in conversion rates after DPDP enforcement, as consent-based data rules disrupt targeted…
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Top 5 News
2026 KPI Reset Drives Funnel Re-Evaluation as Digital Teams Priorities Revenue and Retention
Digital teams are starting a 2026 KPI reset, shifting away from vanity metrics toward outcomes like pipeline quality, revenue influence,…
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Top 5 News
2025 Marketing Trends: Hyper-Personalisation, Generative AI, and First-Party Data Take Center Stage
India’s 2025 marketing trends highlight the dominance of hyper-personalisation, generative AI, and first-party data. As brands evolve toward automation and…
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