first-party data
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Digital Safety & Privacy
Shift from Third-Party Cookies to First-Party Data Strategies Accelerates in 2025
With India’s DPDP Rules 2025 in full force, marketers are shifting from third-party cookies to first-party data. This transformation is…
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Brand
Indian FMCG Brands Hold ₹500 Crore ‘Goldmine’ in First-Party Data, Moving Beyond Activation to Intelligence
Indian professionals in a modern FMCG marketing office reviewing dashboards showing data insights, consumer clusters, and regional analytics. The team…
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Emerging Trends and Technologies
Brands Use Digital Collectibles to Incentivize First-Party Data
As privacy laws tighten, brands are turning to digital collectibles to incentivize users to share first-party data through gamified and…
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