In a move inspired by one of Instagram’s most popular features, Meta has begun rolling out Facebook Stories Highlights for Business Pages, offering brands a powerful new way to extend the visibility of their best content. This feature allows businesses to save and showcase selected Stories permanently on their profiles—well beyond the 24-hour expiration limit of standard Facebook Stories.
As video and ephemeral content dominate social media engagement, the ability to convert temporary moments into lasting impressions offers marketers a significant strategic advantage.
What Are Facebook Stories Highlights for Business Pages?
Much like Instagram’s Highlights, Facebook Stories Highlights for Business Pages allows admins to pin and organize Stories that were previously time-bound. Now, businesses can create curated collections of Stories that appear directly on their Page profile in a horizontal scroll bar.
Whether you’re highlighting a seasonal product launch, showcasing customer testimonials, or compiling behind-the-scenes content, this new Facebook Story highlights feature helps turn fast-moving content into evergreen storytelling tools.
Key Features of the Update
1. Permanent Story Display
Businesses no longer need to worry about their most engaging Stories disappearing after 24 hours. The Highlights feature enables selected Stories to live on the profile indefinitely.
2. Customizable Story Categories
Each Highlight can be named and assigned a cover image—offering full flexibility to categorize content based on themes like events, FAQs, product tutorials, or campaign series. This transforms the business page story reel into a branded navigation experience.
3. View Counts and Metrics
Admins can view how many times each Story Highlight has been viewed, giving insight into what content resonates most with audiences. This data-driven approach allows for better planning and optimization of Stories content.
4. Profile Integration
The Highlights bar appears prominently on business profiles, ensuring visitors and followers have immediate access to the most valuable brand content—improving visibility and retention.
Why It Matters: Strategic Value of Story Highlights
This update isn’t just cosmetic—it’s a smart Facebook highlights for brands strategy.
• Evergreen Promotion
Brands can now use Highlights as a story highlight marketing tool, placing their most effective content front and center. This includes promotional offers, press mentions, client case studies, or employee spotlights.
• Stronger Storytelling
The format encourages structured storytelling—allowing businesses to guide users through curated themes or narratives, rather than relying on fragmented, time-sensitive posts.
• Better First Impressions
For new visitors to your Facebook Page, Highlights offer a quick, engaging way to understand your brand, values, and offerings.
Implications for Businesses
The addition of Facebook Stories Highlights for Business Pages gives marketers a new level of control over how their stories are experienced. Now, a well-designed Story isn’t just content for a single day—it becomes a fixture of the brand profile.
This shift is particularly useful for smaller brands that rely on Facebook as a primary marketing channel. They can now treat Highlights like mini landing pages, designed to educate, convert, and retain audiences—all visually, natively, and quickly.
As Meta continues to deliver Facebook business page updates focused on engagement, this tool helps Pages look more dynamic, active, and trustworthy.
Rollout Timeline and Access
Currently, the feature is in testing. A wider rollout is expected soon, but there’s no fixed public release date yet. Once available, admins will be able to select Highlights directly from the Story archive or Page profile.
It’s clear this is part of Meta’s broader mission to turn Business Pages into deeper community and storytelling hubs. With the addition of Highlights, businesses now have even more creative and strategic tools to drive audience engagement.
Boost Your Brand’s Presence with Digilogy
Whether you’re exploring Facebook’s newest features or optimizing visual content strategies, Digilogy helps brands make the most of every platform evolution. Our team of digital specialists ensures your Stories are not only scroll-worthy but also strategically leveraged using tools like Facebook Stories Highlights for Business Pages.
From content creation to campaign management, we can help businesses turn short-form content into long-term growth.
Partner with Digilogy today to keep your business visible, relevant, and ahead of the curve on every platform.
