Facebook has introduced a significant update to its live video storage policy, marking a major shift for content creators and viewers alike. As of February 19, 2025, all Facebook Live Videos will be automatically deleted 30 days after their broadcast. This update significantly changes how users interact with live videos on the platform, as they were previously stored indefinitely.
Key Details of the Policy Update
The most notable aspect of the new policy is the 30-day limit for Facebook Live Videos. Following the expiration of this period, live videos will be deleted automatically from Facebook’s servers. This means that users will only be able to replay, download, or share their live broadcasts for 30 days before the content is lost forever.
In addition to the 30-day deletion rule, Facebook is taking steps to remove older videos. Live videos that are older than 30 days will gradually be deleted over the next few months. Facebook has promised to notify users via email and in-app alerts, offering a 90-day window to either save or transfer their content. This gives users ample time to back up their videos before they are permanently erased.
To make this transition easier for users, Facebook has introduced new download and transfer tools. These tools allow users to download videos individually or in bulk. Additionally, users can now transfer their content to cloud storage services such as Google Drive or Dropbox, providing more flexibility in managing Facebook video content.
Facebook has also offered an interesting solution for users who want to preserve highlights from their live videos. With the new update, users can convert clips from their live broadcasts into 90-second Facebook Reels. These Reels are not subject to the 30-day expiration rule, allowing users to retain and share key moments from their live streams beyond the standard deletion period.
Reasons for the Change
Meta, the parent company of Facebook, explained that this change is driven by practical considerations related to server costs. The company noted that most views of live videos occur within the first few weeks after the broadcast. After this initial period, the viewership significantly declines, making it less efficient to store the videos indefinitely. The update is designed to optimize server space and bring Facebook’s live video policies in line with industry standards for video storage.
This move also helps Facebook streamline its video management system, ensuring that the platform’s resources are focused on the most relevant and popular content. For creators and businesses that rely on live streaming, understanding the impact of this policy change is crucial.
What Are the Additional Options for Users?
Facebook has also introduced an option for users to delay the deletion of their live videos for up to six months. This gives content creators additional time to manage their archived videos. If users need extra time to save or transfer their content, they can use this option before the automatic deletion occurs. This flexibility is essential for businesses and influencers who may need more time to evaluate or repurpose their live streams.
Overall, the new policy underscores Facebook’s commitment to improving its platform’s efficiency while offering users tools to protect and manage their live video content. Content creators now have several options at their disposal, including the ability to download, transfer, or convert live videos into Reels, which will remain on the platform beyond the 30-day deletion period.
How Digilogy Can Help You Manage Your Digital Content
As a digital marketing agency, Digilogy understands the importance of managing content effectively across platforms like Facebook. With the constant evolution of social media policies, including Facebook’s recent changes to live video storage, businesses need a strategic approach to digital content management.
Let us assist you in crafting content strategies that keep your brand visible and impactful, even with the evolving landscape of social media platforms. Contact Digilogy today to learn how we can help you leverage the latest trends and tools for your business success.
