iab newfronts
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AI in Marketing
IAB NewFronts Focus AI Metrics for Streaming Commerce
IAB NewFronts shows how AI, connected TV, and streaming commerce are pushing video advertising toward measurable outcomes, stronger attribution, and…
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Analytics
IAB NewFronts: AI Video Redefines CTV Ad Measurement
IAB NewFronts 2026 shows how AI, shoppable TV, and CTV standardization are moving video advertising beyond impressions and toward measurable…
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