Influencer Marketing
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Top 5 News
Creator Economy Brand Partnerships Shift From Ads to Co-Creation
Creator economy brand partnerships are shifting from one-off sponsored posts to long-term co-creation and performance-linked deals. This article explains what’s…
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Top 5 News
Social Commerce in India: The Rise of Shoppable Posts and Rapid Growth in 2025
Social commerce in India is witnessing significant growth, driven by the popularity of shoppable posts and influencer-driven marketing. With platforms…
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Top 5 News
Influencer Payment Disputes Go Public on LinkedIn
Influencers are turning to LinkedIn to publicly share grievances about late or non-existent payments from agencies, bringing attention to growing…
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Top 5 News
Influencer Marketing: A Powerful Tool for Brand Visibility and Engagement
Influencer marketing is transforming digital advertising in India, allowing brands to connect with a wide audience through authentic, engaging content.…
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Top 5 News
The Power of User-Generated Content: Essential for Brand Building in 2025
User-generated content (UGC) is becoming a cornerstone of digital marketing in India, helping brands build trust, engage customers, and increase…
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Influencer Content Maintains Engagement During Off-Peak Hours
Influencer content is maintaining strong engagement during off-peak hours, as authenticity and trust-driven storytelling outperform traditional advertising when overall digital…
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influencer marketing
Influencer Content Retains Higher Recall Than Ads
Influencer-led content is retaining higher recall than traditional advertising as audiences engage more with familiar, creator-driven storytelling.
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Flipkart Elevates Social Commerce With Live Streaming and AI Recommendation Engines
Flipkart redefines e-commerce through social commerce, integrating live streaming and AI recommendation engines for personalized shopping. The platform blends entertainment…
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Lenskart Leverages Social Commerce Tools to Boost User Engagement and Drive Product Discovery
Lenskart is revolutionizing e-commerce with social commerce, blending technology and human connection. Through influencer collaborations, live shopping, and personalized experiences,…
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Top 5 News
Affiliate Marketing Evolves with Video-First and Influencer-Driven Programs
Affiliate marketing is shifting toward video-first and creator-driven strategies. Short videos, livestreams, and trusted influencers now drive purchase decisions through…
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