influencer marketing india
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Top 5 News
Social Commerce Moves Into the Mainstream as Brands Redefine the Digital Buying Journey
Social commerce in India is rapidly moving into the mainstream as platforms like TikTok and Instagram transform feeds into full-scale…
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Top 5 News
Meta & Snap Pivot to Visual-First Commerce as Social Shopping Accelerates
Meta and Snap are reshaping their platforms into visual-first commerce ecosystems, where short videos, AI-driven content, and in-app shopping experiences…
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Top 5 News
New Influencer Regulations Impacting Digital Campaigns in India
India’s new influencer regulations are tightening disclosure norms, improving transparency, and reshaping how brands and creators run digital campaigns.
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Top 5 News
Influencer Marketing Trends Shift Toward Long-Term Partnerships Over One-Off Collaborations
Influencer marketing in India is shifting toward long-term partnerships as brands prioritise trust, consistency, and sustainable ROI.
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Top 5 News
Influencer Content Viewership Normalises After Holiday Slowdown
Influencer content viewership in India is normalising after the festive-season surge as brands rebalance budgets and shift focus toward authentic,…
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Top 5 News
Impact Digital Influencer Conference & ICMA 2025 Happening Today
The Impact Digital Influencer Conference & ICMA 2025 bring together creators, brands, and marketers in Mumbai to examine trust, crisis…
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Top 5 News
44% of Indian Consumers Plan to Spend More Time on Social Media in 2026
44% of Indian consumers expect to spend more time on social media as video, influencers, and social commerce reshape how…
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Top 5 News
Social Platforms Remain Critical — Over 360 Million Users on Instagram, 460 Million+ on YouTube in India
With over 360 million users on Instagram and 460 million on YouTube, social platforms are crucial for businesses in India.…
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Top 5 News
Regional Marketing Push: Mind Your Language! Launches “Neeche Wala Sab Dekh Lega” for South India Focus
Mind Your Language! launches a South India–focused regional marketing campaign titled “Neeche Wala Sab Dekh Lega.” The campaign uses cultural…
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Top 5 News
Brands Lean Into Micro-Influencers & Storytelling
Visualizing micro-influencers and storytelling shaping brand engagement in 2025
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