Influencer Marketing
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Top 5 News
L’Oréal India Increases Focus on Influencer Marketing for Festive Sales
L'Oréal India Influencer Marketing 2025 using multi-channel influencer collaborations to drive festive sales and brand advocacy.
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Top 5 News
Dabur India Targets Digital-First Shoppers with AI-Powered E-commerce Ads
Visual representation of Dabur India’s AI-driven e-commerce marketing strategy to engage modern online shoppers.
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Branding
Britannia India Launches Regional Digital Campaign for Snacks
Britannia India launches a regional digital campaign to celebrate India’s cultural diversity and connect with snack lovers across states. Learn…
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Top 5 News
TikTok Launches ‘Creator Marketplace’ for Brand Partnerships
TikTok’s new Creator Marketplace connects brands with influencers for easier collaborations and more effective campaigns. Learn how to leverage this…
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Top 5 News
Instagram Expands ‘Collaboration Posts’ for Creators
Instagram has rolled out a powerful feature for creators—Collaboration Posts. By sharing content across two profiles, creators can reach new…
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Top 5 News
Instagram Expands ‘Reels Monetization’ with In-App Shopping
Instagram expands Reels Monetization by integrating in-app shopping, empowering creators and businesses to drive revenue directly from short videos. Learn…
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Top 5 News
Instagram Rolls Out ‘Live Shopping’ for Direct Purchases
Instagram’s Live Shopping feature turns livestreams into interactive storefronts. Discover how brands can engage audiences, drive instant conversions, and stay…
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TikTok
TikTok Launches Creator CRM Tools for Brand Partnerships
TikTok introduces CRM tools for creators to streamline brand partnerships, automate lead management, and boost influencer campaign performance.
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Social Media
TikTok Launches Creator Marketplace for Brands
TikTok has introduced its Creator Marketplace for brands, enabling direct collaborations with influencers for targeted and authentic campaigns.
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Social Media
TikTok Launches Brand Collab Hub for Micro-Influencers
TikTok's new Brand Collab Hub empowers micro-influencers by connecting them with brands for authentic partnerships, enhancing opportunities for monetization and…
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