Naturals Salon Launches NXTFACE, a ₹10 Crore AI-Powered D2C Skincare Brand for Gen Z and Millennials

A Bold New Move in India’s Beauty & Skincare Market

Naturals Salon, one of India’s largest beauty service chains, has launched NXTFACE, a ₹10 crore AI-powered skincare brand designed specifically for Gen Z and millennial consumers. This marks a significant milestone for the company as it expands beyond salon services into the fast-growing D2C beauty ecosystem.

With personalization becoming the future of skincare, Naturals aims to merge science, AI diagnostics, and youth-focused branding to create a category-defining product line.

Why AI-Powered Skincare Is the Future

Young Indian consumers are increasingly demanding personalized solutions instead of generic products. This is where AI-powered skincare stands out — it identifies skin concerns with high precision, recommends custom regimes, and adapts to individual needs.

NXTFACE uses advanced algorithms to analyze:

• Skin texture
  
  
• Pigmentation
  
  
• Oil levels
  
  
• Dark spots
  
  
• Sensitivity
  
  
• Acne patterns
  
  
• Hydration levels

By translating real-time skin data into actionable routines, AI-powered skincare eliminates guesswork and allows customers to make smarter, science-backed choices.

Positioned for India’s Youth Market

Gen Z and millennials form the core audience of India’s booming beauty economy. Their preferences are clear:

• Vegan and clean ingredients
  
  
• Fast results
  
  
• Digital convenience
  
  
• Smart personalization
  
  
• Aesthetic packaging
  
  
• Influencer-backed discovery

Naturals designed NXTFACE to align perfectly with these expectations. With bold colors, futuristic branding, and a tech-driven approach, the AI-powered skincare brand is built to resonate with India’s most active online shoppers.

What Makes NXTFACE Different

NXTFACE stands out in the crowded skincare market due to:

• AI-driven skin assessment
  
  
• Tailored regime recommendations
  
  
• Salon-grade ingredients
  
  
• Dermat-approved formulations
  
  
• A direct-to-consumer (D2C) model
  
  
• Integration with Naturals’ salon network

Customers can conduct an AI-powered skincare scan through the app and instantly receive personalized solutions based on skin health and goals.

Naturals’ Offline + Online Strength: A Unique Advantage

Unlike typical D2C brands, Naturals already has over 700+ salons across India. This gives NXTFACE an unmatched hybrid advantage:

• In-salon skin diagnostics
  
  
• Personalized AI consultations
  
  
• Offline product trials
  
  
• E-commerce convenience

This dual-channel ecosystem makes NXTFACE a powerful new entrant in AI-powered skincare for tech-savvy Indian consumers.

The Rapid Growth of India’s Smart Beauty Market

India’s beauty and personal care market is expected to cross ₹2 lakh crore in the next few years, driven heavily by personalization.
NXTFACE enters the market at the perfect time — when AI-powered skincare is gaining massive traction and consumers are actively searching for hyper-personalized routines.

Key growth drivers:

• Increasing awareness of skin health
  
  
• Rise of ingredient-focused consumers
  
  
• Skincare influencers
  
  
• E-commerce expansion
  
  
• Scientific, transparent marketing

NXTFACE’s launch positions Naturals strongly in this evolving landscape.

AI Integration Across the Customer Journey

NXTFACE integrates AI-powered skincare technology across every touchpoint:

• Skin scanning through the app
  
  
• Personalized product recommendations
  
  
• Custom ingredient combinations
  
  
• Regime suggestions
  
  
• Progress tracking
  
  
• Seasonal adjustments

This makes the experience both intelligent and engaging.

A Big Bet on the Future of Beauty

By investing ₹10 crore in NXTFACE, Naturals demonstrates its belief that AI-powered skincare is not just a trend — it is the next evolution of beauty.
The brand’s strong offline presence, combined with its tech-enabled personalization engine, may give it a competitive edge against fast-growing D2C beauty players.

Unlock Skincare Growth with Digilogy

If your beauty or wellness brand wants to build AI-driven customer journeys like NXTFACE, Digilogy can help with:

• D2C strategy
  
  
• Creator-led video funnels
  
  
• AI-powered personalization
  
  
• Branding & product storytelling
  
  
• Full-funnel digital execution

Get started with Digilogy today and build a beauty brand designed for India’s future consumers.