In an ambitious move to modernize its video experience, Facebook has rolled out a major update focusing on fullscreen, vertical video formats, including Reels, longer videos, and Live streams. This unified video player aims to bring a consistent and immersive experience across all types of video content—regardless of length or category.
Unified Fullscreen Experience for All Videos
Until now, Facebook users encountered different video interfaces based on video length or format. With the Facebook Fullscreen Reels update, that inconsistency is being addressed. Now, tapping on any video in the Facebook app opens it in a fullscreen, vertically-oriented format, offering users a clean, uninterrupted view. Horizontal videos can still be viewed in landscape mode by simply rotating the phone.
This fullscreen video experience mirrors the popular design choices seen on TikTok and Instagram Reels, enabling Facebook to stay relevant in the short-form content race.
Personalized Recommendations and Reels Emphasis
With the rising popularity of Reels, Facebook Fullscreen Reels now come with improved recommendation algorithms. Whether users are watching short comedy clips or long-form tutorials, the video player suggests content aligned with their interests. This new Reels viewing enhancement strategy ensures greater visibility for Reels—Facebook’s answer to the short-form content boom.
New Playback Controls for Enhanced Usability
One standout feature in the Facebook Fullscreen Reels update is the addition of new playback controls. Soon, users will be able to use a slider to skip ahead or go back, jump 10 seconds, or pause and fast-forward effortlessly. These controls offer a more immersive video format on Facebook, especially beneficial for educational or how-to videos.
Rollout Timeline and Creator Benefits
The updated video player has already begun rolling out to iOS and Android users in the U.S. and Canada, with a broader global rollout planned in the coming months.
For content creators, the Facebook Fullscreen Reels format presents exciting new opportunities. The fullscreen design boosts discoverability, making it easier for creators to reach new audiences. Whether it’s bite-sized content or long-form storytelling, creators now benefit from enhanced mobile video content delivery on the platform.
Why This Matters for Marketers
As attention spans continue to shorten, delivering visually compelling, vertical content is no longer optional—it’s essential. This update aligns Facebook more closely with how people already consume content on mobile, opening doors for brands and agencies to create more engaging, platform-native content.
Ready to Ride the Reels Wave?
The Facebook Fullscreen Reels update is more than a UI refresh—it’s a fundamental shift in how video is consumed and created on the platform. From enhanced recommendations to robust playback controls, Facebook is clearly investing in the future of immersive video content.
At Digilogy, we help brands and creators stay ahead of social media trends with data-driven strategies and high-performing video creatives. Whether you’re looking to optimize your Reels strategy or launch a full-scale content campaign, we’ve got you covered.Let’s create fullscreen impact together. Partner with Digilogy to unlock your brand’s next level.
