In March 2025, Google Ads is rolling out several significant policy updates that will affect advertisers worldwide. These changes are aimed at improving brand control, compliance, and user experience. If you’re managing Google Ads campaigns, it’s crucial to understand how these updates will impact your ads and strategies. Let’s dive into the key updates you need to know.
Brand Guidelines Update
One of the most notable Google Ads policy changes coming in March 2025 is the update to Google’s brand guidelines. Advertisers will be required to specify their preferred business name and logo to maintain control over how their brand is represented in ads. Without these updates, Google will automatically display the top-performing business name and logo associated with your campaign, which could potentially misalign with your brand’s identity. This change applies especially to Performance Max campaigns, where AI algorithms select the most effective assets.
The inclusion of business names and logos in Google Ads guidelines is designed to give advertisers more control over their branding. If no action is taken by March 2025, Google will decide which elements to use, but the update ensures that ads are more consistent with the brand’s intended message. Advertisers should pay close attention to these changes to avoid discrepancies between their campaign assets and the brand’s identity.
Impact on Campaigns
The Google Ads policy update coming in March 2025 has particular relevance for advertisers running Performance Max campaigns. With these campaigns, Google’s AI analyzes different ad assets and determines which ones are performing best. By clearly defining brand guidelines, advertisers ensure that their ads reflect the brand accurately. If these updates are ignored, there is a risk of ads that don’t align with the company’s vision or tone.
Campaigns that don’t adhere to the new brand guidelines may see a decrease in ad effectiveness, potentially leading to lower engagement or a reduced return on investment (ROI). This is why keeping your brand guidelines up-to-date is more important than ever before. Marketers need to update their business name and logos before the deadline to ensure consistency and optimize performance.
Other Relevant Updates
Apart from the brand guidelines update, there are a few other key changes in the Google Ads policies that advertisers should be aware of.
Google Publisher Restrictions for Online Gambling
Google is tightening its publisher restrictions for online gambling in March 2025. Ads promoting gambling content will only be allowed in specific countries, including Australia, Brazil, Canada, and others. Advertisers in these regions should be mindful of the new compliance regulations and ensure their campaigns align with Google’s updated policies. Failure to comply with these restrictions could lead to the suspension of ads or accounts.
Personalized Ads Policy
Starting on March 14, 2025, Google will update its Personalized Ads policy. This update will allow personalization for App campaigns that promote games of skill in India, such as Daily Fantasy Sports and Rummy apps. Advertisers in India should ensure that their ads are aligned with this new policy if they plan to run personalized ads for these types of apps. This update aims to provide a more relevant and tailored experience for users while remaining compliant with local regulations.
These updates reflect Google’s ongoing efforts to enhance the overall user experience, ensure advertising compliance, and allow businesses more control over their branding. Advertisers need to review their strategies to ensure their ads remain effective and aligned with these policy changes.
Act Now to Stay Ahead of the Google Ads Policy Update
The Google Ads policy update in March 2025 is a critical change for advertisers. By understanding and adapting to these updates, you can maintain brand control and optimize your campaigns for success. Take the time to review your ad assets, update business names and logos, and avoid campaign disruptions.
If you’re uncertain about these changes or need help adjusting your strategy, reach out to Digilogy. Our digital marketing experts ensure your campaigns are compliant and optimized for the upcoming Google Ads policy updates. Contact Digilogy today!
