YouTube has officially announced a major update that lowers the eligibility threshold for its YouTube Partner Program (YPP), making monetization more accessible to new and small creators. This move is part of YouTube’s broader strategy to support the creator economy and attract emerging talent from platforms like TikTok and Instagram.
What’s New?
Previously, creators needed to have 1,000 subscribers and 4,000 public watch hours in the past 12 months to qualify for YPP. Under the new policy, creators can now apply for monetization if they meet the following updated criteria:
- 500 subscribers
- 3 public video uploads in the last 90 days
- 3,000 public watch hours in the past year or 3 million Shorts views in the last 90 days
This relaxed threshold gives smaller creators a faster path to start earning from their content. It also supports YouTube’s effort to increase engagement with YouTube Shorts and encourage diversified content creation across formats.
Why the Change Matters
The change opens doors for a new wave of micro and niche content creators, particularly those using YouTube Shorts. With TikTok continuing to dominate short-form content, YouTube is strategically positioning Shorts as a serious contender by lowering monetization barriers.
In a recent YouTube Blog announcement, the platform emphasized that this update aligns with their goal of enabling all creators to build a business on YouTube, no matter their size.
This update is expected to impact millions of aspiring creators globally, helping them monetize earlier, build sustainable revenue models, and grow their audiences without needing to hit the old, more demanding benchmarks.
New Revenue Tools for Eligible Creators
Qualifying under the new threshold means creators gain access to:
- Super Thanks, Super Chat, and Super Stickers
- Channel Memberships
- YouTube Shopping features (in select regions)
- A streamlined path toward ad revenue monetization
It’s important to note that full ad revenue sharing still requires creators to meet the original higher threshold of 1,000 subscribers and 4,000 watch hours. However, gaining early access to fan-funding tools can provide essential income and community support.
The Impact on YouTube Shorts
The inclusion of YouTube Shorts views in the eligibility criteria is a major development. This signals a deeper commitment from YouTube to support short-form content creators.
As TikTok grows and Instagram doubles down on Reels, YouTube is giving creators another reason to prioritize Shorts by providing quicker revenue opportunities and multi-format growth.
Community Reactions
The response from the creator community has been overwhelmingly positive. Many smaller creators see this as a recognition of their hard work and a chance to earn sooner.
Content creator Maya Patel (@mayaexplores) shared, “I’m thrilled! I’ve been working hard on Shorts, and this update gives me hope that I can start monetizing my content even with a smaller base.”
However, some established creators worry that lower thresholds could result in an influx of low-effort content. YouTube has responded by stating that content quality and compliance with community guidelines will still play a critical role in maintaining monetization access.
Strengthening Creator Retention
This update also aims to prevent talent migration. Many creators start on YouTube but move to platforms offering quicker returns or lower barriers. By adjusting its monetization structure, YouTube strengthens creator loyalty and platform stickiness. Additionally, by allowing monetization earlier in the journey, YouTube increases its value proposition as an all-in-one content, community, and commerce platform.
Leverage the Creator Economy with Digilogy
At Digilogy, we help creators and brands thrive on platforms like YouTube. Whether you’re launching your channel, monetizing through Shorts, or growing brand partnerships, our digital experts craft strategies tailored to your goals.This new monetization model is already live in select regions, including the U.S., U.K., Canada, and South Korea, with global rollout planned soon. Creators are encouraged to check their YouTube Studio for eligibility updates and application prompts. Contact Digilogy today to amplify your presence and tap into the evolving creator economy.
