In a major shift for short-form video culture, TikTok has rolled out the ability for users to record videos up to 10 minutes long directly within the app in 2025. On top of this, users can now upload pre-recorded videos as long as 60 minutes, significantly expanding the platform’s creative potential.
This new development is part of TikTok’s continued evolution to remain competitive and creator-friendly in a rapidly shifting content landscape. For creators, this means new opportunities to craft more in-depth content like tutorials, storytelling, interviews, reviews, and even mini-documentaries—all within the familiar vertical video space.
The move to enable TikTok long-form content aligns with the broader trend of platforms offering layered and personalized content experiences. Pinterest Personalized Shopping Hubs have already set the benchmark in this area, curating product content and stories based on user preferences. TikTok is now following suit by expanding content formats while continuing to leverage its core strengths in short-form, high-engagement content.
What TikTok’s 10-Minute Video Option Means for Creators
For content creators and brands, the TikTok video length update unlocks more storytelling freedom. Whether it’s a comprehensive tutorial, a product demo, or a behind-the-scenes video, the extended format encourages creators to deepen engagement and deliver more value-packed content. But there’s a catch: TikTok’s algorithm still prioritizes videos that hook viewers early and maintain engagement.
This means that even with longer formats, creators must craft compelling openings and maintain pacing to keep audiences watching. This is similar to how Pinterest Personalized Shopping Hubs prioritize visually appealing, interest-based experiences that encourage deeper exploration and interaction.
TikTok Create Mode: Tools to Match the Format
With the introduction of TikTok Create Mode, brands and creators have access to an expanded suite of editing tools optimized for longer content. This includes improved trimming features, voiceovers, captioning, and interactive elements—ideal for those producing more polished and informative content.
Like Pinterest Personalized Shopping Hubs, which empower merchants with creative product display tools, TikTok Create Mode is designed to make content creation both accessible and professional, especially as more brands adopt the platform as a marketing channel.
New Opportunities for Brand Engagement
TikTok features for brands now go beyond trend-based short videos. The 10-minute video option opens up opportunities for brands to:
- Share product explainers or testimonials
- Launch full-length campaigns or branded series
- Partner with influencers for detailed endorsements
- Tell origin stories or showcase impact campaigns
These formats mirror how Pinterest Personalized Shopping Hubs allow brands to go beyond simple listings by offering immersive experiences and personalized recommendations that build stronger consumer connections.
Challenges and Algorithm Realities
Despite the new video length options, TikTok remains a fast-moving platform. Extended videos on TikTok will still need to meet engagement thresholds for visibility. Longer content that doesn’t maintain watch time could be penalized by the algorithm.As with Pinterest Personalized Shopping Hubs, relevance and personalization will be key to visibility. Both platforms are evolving to prioritize content that resonates deeply with user preferences, watch behavior, and intent.
Embrace Long-Form Video with Smart Strategy
At Digilogy, we help brands embrace evolving platforms and features to maximize visibility, engagement, and ROI.Whether you’re planning to leverage Pinterest Personalized Shopping Hubs or take advantage of TikTok’s long-form video tools, our expert team will guide you with strategic planning, content development, and campaign optimization.Ready to amplify your digital strategy? Partner with Digilogy—Chennai’s trusted digital marketing service provider—and bring your brand vision to life across today’s top-performing platforms.
