In a move that mirrors the personalization and discoverability seen in Pinterest Personalized Shopping Hubs, Snapchat has rolled out Public Profiles for businesses—a permanent, customizable space where brands can showcase their identity, engage with followers, and drive deeper customer relationships.
This new feature offers a dedicated “home” on Snapchat for businesses to share content, grow their subscriber base, and provide interactive experiences. As brands continue to seek platforms that balance visibility and authenticity, Snapchat’s latest offering is set to become a game-changer—just like Pinterest Personalized Shopping Hubs revolutionized product discovery through personalization and content curation.
What Are Snapchat Public Profiles for Businesses?
A Snapchat Public Profile for business is a branded, always-on destination where users can explore a business’s stories, Spotlight Snaps, AR Lenses, and saved content. This profile is searchable and can be discovered by users organically—ensuring greater reach and relevance in an increasingly content-saturated world.
With these profiles, Snapchat aligns with the same logic behind Pinterest Personalized Shopping Hubs: users crave personalized, engaging digital journeys. Whether it’s a new AR lens, behind-the-scenes content, or an educational Snap series, Public Profiles allow businesses to deliver content that’s meaningful and memorable.
Key Features of Snapchat Public Profiles
1. Discoverability
These discoverable business accounts on Snapchat allow potential customers to find brands through Snapchat’s Spotlight and search features. It’s similar to how shoppers navigate through Pinterest Personalized Shopping Hubs—exploring curated content based on interest, engagement, and relevance.
2. Rich Content Sharing
Businesses can post Public Stories and Spotlight Snaps to keep their profile engaging. Unlike disappearing Snaps, this content is available for viewing anytime. The result? Increased visibility and more opportunities to tell your brand story—something Pinterest does remarkably well with its Personalized Shopping Hubs.
3. Insights and Analytics
Each Snapchat business profile includes an Insights tab that allows brands to track subscriber growth, content views, and engagement metrics. Just like performance tracking within Pinterest Personalized Shopping Hubs, these analytics empower marketers to refine their strategy based on what resonates most.
4. Subscriber Base Growth
By posting consistently and promoting high-performing content as ads, businesses can build a loyal subscriber base. Engagement is the currency here—something both Snapchat and Pinterest understand deeply. Much like how Pinterest Personalized Shopping Hubs recommend relevant brands to users, Snapchat’s algorithms surface popular Public Profiles to relevant Snapchatters.
5. Profile Management Tools
Businesses can customize their Snapchat for brands profile with a profile picture, bio, business category, and more. Profiles can be managed via the Snapchat app or Ads Manager on the web. Collaboration is easy, too, with multi-user access options for streamlined content creation.
How to Set Up a Snapchat Public Profile for Business
Setting up a Public Profile is quick and free:
- Sign in to Snapchat and access the Ads Manager.
- Navigate to the Public Profiles tab and click Create Public Profile.
- Add your business information, profile image, and category.
- Start uploading content to Spotlight or Stories.
- Monitor performance with the Insights tab and boost top posts as ads.
It’s a straightforward process that puts your brand in front of Snapchat’s highly engaged, mobile-first user base.
Why This Matters in 2025
Snapchat is no longer just a platform for ephemeral messaging. With this update, it joins the ranks of platforms like Pinterest that prioritize long-term brand presence and personalized content ecosystems. As Pinterest Personalized Shopping Hubs continue to drive product exploration through intent-based design, Snapchat’s Public Profiles aim to drive brand loyalty through interaction and storytelling.
In both ecosystems, users are not just consuming—they’re connecting. They’re discovering brands in a way that feels intuitive and aligned with their preferences.
Build a Personalized Brand Presence with Digilogy
Whether it’s Snapchat’s Public Profiles or Pinterest Personalized Shopping Hubs, today’s digital marketing is all about personalization, visibility, and engagement.
At Digilogy, we help you unlock the full potential of modern platforms with expert digital marketing strategies tailored for your audience. From building discoverable Snapchat business profiles to optimizing your Pinterest presence, we turn browsers into buyers. Ready to amplify your digital presence?Let Digilogy power your growth with intelligent marketing solutions. Contact us today!
