Marketing Analytics
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Top 5 News
Cross-Channel Attribution Tools Become More Intelligent as AI Redefines Marketing Measurement
Cross-channel attribution tools are evolving with AI, predictive modeling, and first-party data. This article explains how intelligent attribution works, why…
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Top 5 News
Paid Media Testing and Optimization in Full Force: Maximizing ROI with Strategic Ad Spend
Paid Media Testing and Optimization is key to maximizing ROI in digital advertising. By leveraging A/B testing and data-driven strategies,…
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Top 5 News
Marketing Teams Stay in Monitoring Mode, Not Execution Mode
Marketing teams are increasingly stuck in monitoring mode, spending more time analysing data than executing strategy. This shift raises concerns…
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Top 5 News
SEO, PPC & Social Performance Benchmarks Are Firmly Established
SEO, PPC and social media benchmarks are now well defined, helping businesses measure performance, set realistic goals, and optimise ROI.
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Top 5 News
Marketing and Sales Alignment Strengthens as Unified Funnel Data Gains Focus
Marketing and sales alignment is strengthening as businesses adopt unified funnel data to improve collaboration, decision-making, and ROI visibility. Shared…
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Top 5 News
Marketing Dashboards Move into Weekly Review Cadence
Marketing dashboards are shifting to a weekly review cadence, helping teams improve accountability, alignment, and faster decision-making.
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Top 5 News
Marketing & Sales Alignment Improves with Clear Funnel Data
Clear funnel data is helping Indian businesses align marketing and sales teams around shared goals, improving lead quality, customer experience,…
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Top 5 News
Search CPC Inflation Moderates After Early-January Spike
Search CPC inflation is showing signs of moderation after an early-January spike, as advertiser competition stabilises and bidding strategies adjust…
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Top 5 News
Digital Marketing Performance Baseline Takes Shape as Q1 Metrics Solidify
Brands are establishing a clear digital marketing performance baseline for Q1 by measuring traffic, engagement, and ad spend. This data-driven…
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Top 5 News
Social Advertising Performance Improves as Attention Patterns Stabilise
Social advertising performance is improving as attention patterns stabilise, helping marketers move beyond impressions to measure real engagement, creative effectiveness,…
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