Marketing Analytics
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Top 5 News
Paid Media Budgets Begin Gradual Scale-Up After Holiday Lull
Paid media budgets begin a gradual scale-up after the holiday lull as advertisers take advantage of lower competition, stabilising CPMs,…
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Top 5 News
Google Adds Enhanced Reporting Tools for Ads
Google Ads introduces advanced reporting features including real-time dashboards, audience insights, and visual metrics to help marketers refine their ad…
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Ecommerce
Google Analytics Enhances E-Commerce Tracking
Google Analytics 4 enhances e-commerce tracking with advanced event-based metrics, providing businesses with deeper insights into customer behavior and sales…
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Analytics
Google Analytics 4 Becomes Default Platform
Google Analytics 4 is now the standard analytics tool, delivering smarter insights, cross-device tracking, and improved data analysis for businesses.
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Analytics
Google Analytics 5 Adds Event-Based Custom Funnels
Google Analytics 5 introduces event-based custom funnels, offering businesses a deeper understanding of user behavior and enhanced tracking for better…
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SEO
Google Analytics 4 Adds Attribution Models
Google Analytics 4 now offers advanced attribution models, improving your ability to track customer journeys and optimize marketing strategies.
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