marketing attribution india
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General Digital Marketing Insights
Performance Marketing Shifts to Value-Focused Metrics as Advertisers Respond to Higher Acquisition Costs
India’s performance marketing landscape is shifting toward value-focused metrics as CAC continues to rise across platforms. Brands now prioritise ROAS,…
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General Digital Marketing Insights
Cost of Acquisition Rises Across Paid Media — Indian Marketers Move Toward Mixed-Model Attribution & Budget Efficiency
The cost of acquisition in India is rising across paid media channels as attribution becomes less reliable. Indian marketers are…
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