Marketing Automation
-
Top 5 News
AI-Powered Journey Mapping Improves Customer Experiences in Real Time
AI-powered journey mapping improves customer experiences by replacing static journey diagrams with real-time, predictive, data-driven systems that enhance personalization and…
Read More » -
Top 5 News
AI-First Ecosystems Reshape Campaign Planning for 2025 and Beyond
AI-first ecosystems are transforming campaign planning and execution, integrating autonomous tools for real-time optimization and personalization. This article explores the…
Read More » -
AI in Marketing
New KPIs Emerge for AI-Led Marketing Performance
New KPIs are emerging for AI-led marketing performance as traditional metrics like clicks and impressions fall short. This article explains…
Read More » -
Top 5 News
Omnichannel Marketing Demands Unified Brand Execution
Omnichannel marketing now demands unified brand execution as customers move fluidly across digital and physical touchpoints. Brands that fail to…
Read More » -
Top 5 News
Automated Ad Platforms Push Marketers to Rethink Targeting Strategies
Automated ad platforms are reshaping digital advertising by shifting control from manual audience targeting to AI-driven optimisation. As automation expands,…
Read More » -
Top 5 News
LinkedIn Unveils Enhanced Sponsored Content Targeting for B2B Marketers
"LinkedIn has upgraded its Sponsored Content targeting with AI-driven tools, offering B2B marketers new opportunities to engage decision-makers more effectively.…
Read More » -
AI in Marketing
How AI Agents Are Revolutionizing Campaigns: Must-Have Strategies for 2026
Explore how AI is transforming digital marketing in 2025. From personalized content to automated ad optimization, AI tools are reshaping…
Read More » -
Top 5 News
AI in Marketing Continues to Grow with 30% Increase in Usage
AI in marketing is seeing a rapid 30% growth as more businesses integrate artificial intelligence into their strategies. Marketers are…
Read More » -
Top 5 News
B2B Lead Generation Shifts to Content-Driven Strategies for 2026
"B2B lead generation is rapidly evolving. In 2026, content-driven strategies powered by AI and first-party data are reshaping how businesses…
Read More » -
Top 5 News
LinkedIn Ads Increase Engagement with Enhanced Job and B2B Targeting
LinkedIn Ads are seeing higher engagement as AI-powered job and B2B targeting improves reach to decision-makers across Indian enterprises. Enhanced…
Read More »