Marketing Automation
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Top 5 News
Google Smart Bidding Exploration Expands AI-Driven Conversion Discovery
Google expands Smart Bidding Exploration, enabling AI to find new high-value conversions beyond traditional keywords for Indian advertisers.
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Top 5 News
Re-Engagement Emails: Boosting Customer Retention with Effective Campaigns
"Re-engagement emails are a powerful tool for rekindling interest in inactive subscribers. By offering value-driven strategies like exclusive deals or…
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Top 5 News
Marketing and Sales Alignment Strengthens as Unified Funnel Data Gains Focus
Marketing and sales alignment is strengthening as businesses adopt unified funnel data to improve collaboration, decision-making, and ROI visibility. Shared…
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Top 5 News
CRM Nurture Campaigns Continue to Deliver Strong ROI
CRM nurture campaigns continue to deliver strong ROI as businesses focus on personalised engagement, automation, and long-term customer relationships.
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Top 5 News
Email & WhatsApp Engagement Normalises to Pre-Festive Levels
Email and WhatsApp engagement levels in India are normalising after the festive surge as brands reduce promotional messaging and shift…
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CRM, Email & WhatsApp Engagement Begin to Recover Post-Holiday
CRM, email, and WhatsApp engagement begin to recover post-holiday as brands use automation and personalised messaging to restart conversations and…
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Top 5 News
India’s MarTech Stack Goes AI-First: Markiverse as a Live Case Study
Markiverse is a live case study of AI-first MarTech solutions, showing how businesses in India are leveraging AI-powered tools to…
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Top 5 News
Google Marketing Live India 2025: Ads in AI Overviews + New AI Tools
At Google Marketing Live India 2025, new AI tools were introduced to help brands create more personalized, efficient ad campaigns.…
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Top 5 News
Microsoft Introduces AI-Powered Campaign Insights for Indian Marketers
Microsoft’s AI-powered campaign insights are transforming how Indian marketers approach their strategies. Learn how these tools can improve targeting, ROI,…
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Top 5 News
Infosys and Adobe Collaborate to Integrate AI in Marketing
Infosys and Adobe are teaming up to make personalization practical at scale. See how AI in marketing can predict intent,…
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