marketing ROI
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Top 5 News
OEMs Shift Digital Budgets From Launch Ads to Test-Drive Leads
Automotive OEMs are reallocating digital marketing budgets away from broad launch advertising toward test-drive and lead-focused campaigns. The shift reflects…
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Content Marketing Budget Increases for 2026 in India
Content marketing budgets in India are rising as brands prepare for 2026, focusing on AI-driven efficiency, video-first strategies, and measurable…
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Why Retargeting Campaigns Outperform New User Acquisitions in
"Retargeting campaigns are a powerful tool in digital marketing, consistently outperforming new user acquisition strategies by delivering higher engagement and…
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Top 5 News
Paid Media Budgets Remain Controlled, Not Aggressive
Paid media budgets are remaining controlled as marketers face increased scrutiny to prove ROI and incrementality. Rather than aggressive expansion,…
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Top 5 News
Remarketing Campaigns Continue to Outperform Cold Acquisition
Remarketing campaigns continue to outperform cold acquisition in India as brands focus on re-engaging high-intent users who have already interacted…
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Top 5 News
Paid Media Learning Phases Stabilize Across Search and Social
"Paid media campaigns undergo a learning phase, during which performance fluctuates. Once stabilized, platforms like Google and Meta optimize targeting…
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Marketing Teams Begin Weekly Optimisation Cycles to Improve Campaign ROI
Marketing teams in India are increasingly adopting weekly optimisation cycles to analyse campaign data, test performance changes, and respond faster…
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Top 5 News
Digital Marketing Performance Baseline Takes Shape as Q1 Metrics Solidify
Brands are establishing a clear digital marketing performance baseline for Q1 by measuring traffic, engagement, and ad spend. This data-driven…
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Top 5 News
Marketing Operations Move from Planning Mode to Full Execution
Marketing operations are moving decisively from planning-heavy cycles to execution-first strategies focused on agility, alignment, and ROI. This shift is…
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