marketing strategy
-
Top 5 News
Multi-Surface Visibility Becomes Essential for Brand Reach
Multi-surface visibility is becoming essential as brands seek consistent reach, trust, and recall across digital and physical touchpoints. Businesses that…
Read More » -
Top 5 News
Creative Fatigue: Why Brands Need to Tackle Ad Exhaustion in Paid Campaigns
Creative fatigue in paid campaigns occurs when repetitive ads lose their impact, causing a drop in CTR and increased CPC.…
Read More » -
Top 5 News
AI in Marketing Continues to Grow with 30% Increase in Usage
AI in marketing is seeing a rapid 30% growth as more businesses integrate artificial intelligence into their strategies. Marketers are…
Read More » -
Top 5 News
B2B Marketers Increase Investment in Content Marketing for Lead Generation
B2B marketers are increasing investments in content marketing as buyer-led research and trust-driven decision-making make educational content central to lead…
Read More » -
Top 5 News
Marketing Teams Stay in Monitoring Mode, Not Execution Mode
Marketing teams are increasingly stuck in monitoring mode, spending more time analysing data than executing strategy. This shift raises concerns…
Read More » -
Top 5 News
Search Queries Shift Fully to “Hire,” “Buy,” and “Subscribe” Intent
"Search intent optimization is becoming critical as businesses adapt to the growing trend of ‘hire,’ ‘buy,’ and ‘subscribe’ queries. Learn…
Read More » -
Top 5 News
Brand Messaging Fully Shifts to Growth, Progress & Forward Momentum
"Brand messaging in India is increasingly shifting towards themes of growth, progress, and future potential. By emphasizing long-term success and…
Read More » -
Top 5 News
Marketing Teams Finalize Weekly and Monthly Review Cadence for the Year
"Marketing teams must establish a clear cadence for weekly and monthly reviews. These structured meetings ensure that teams align with…
Read More » -
Top 5 News
Content Teams Start the Year with Audits Before New Execution
"Content teams in India are kicking off the year with strategic audits to assess existing content, improve SEO, and align…
Read More » -
Top 5 News
Brand Visibility Benefits from Passive Presence in Modern Marketing
Brand visibility benefits from passive presence help businesses stay top-of-mind, build trust, and support long-term growth through consistent, low-pressure exposure…
Read More »