media buying trends
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Top 5 News
Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
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Top 5 News
Creative Fatigue Becomes Visible in High-Frequency Paid Campaigns
Creative fatigue is becoming more visible in high-frequency paid campaigns, leading to lower engagement, rising costs, and reduced efficiency.
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