Google Ads has rolled out Image Extensions globally for Search campaigns, enabling advertisers to add rich, relevant visuals alongside their text ads to create more engaging search experiences. With the inclusion of product photos, brand logos, or promotional imagery, ads can now stand out more on the search results page—ultimately boosting user interaction and improving ad performance with visuals.
What Are Google Ads Image Extensions?
Google Ads Image Extensions allow advertisers to display images next to their text ads, making the ads more attractive and informative. These visuals provide users with immediate context about the product or service, increasing the chance of capturing their interest and improving click-through rates (CTR).
Key Details About Google Ads Image Extensions
i). Global Availability
While Image extensions in Google Ads were initially introduced in 2021, the feature has now been rolled out globally. All advertisers across regions and industries can now enhance their search campaigns with this powerful visual tool.
ii). Types of Image Extensions
- Standard Image Extensions: These allow advertisers to manually upload images to accompany their ads.
- Dynamic Image Extensions: Powered by AI, these automatically select relevant visuals from your landing pages and attach them to your ads—saving time while optimizing for relevance.
iii). Benefits
- Enhanced ad performance with visuals, increasing both engagement and CTR.
- Better Quality Score and potentially improved ad rank, which can reduce CPC.
- Visually enriched ads improve the user experience and deliver more context during searches.
iv).Better Brand Recall
With compelling visuals integrated into search ads, users are more likely to remember your brand. Image extensions strengthen brand identity by showcasing recognizable elements like logos, product visuals, or unique design styles.
How to Set Up Image Extensions in Google Ads
Setting up Google Ads Image Extensions is simple and intuitive:
- Navigate to your campaign or ad group settings.
- Choose to add either standard or dynamic image extensions.
- Upload multiple images to test performance, or allow Google’s AI to pull images from your landing pages.
- Review and approve the visuals before launch.
Google also offers built-in editing tools, giving you control over how the images appear. If dynamic images are not suitable, you can easily deselect or replace them.
AI-Powered Optimization and Automation
With the push toward AI-driven advertising, Google Ads feature updates now include smarter automation. Dynamic image extensions use machine learning to identify relevant visuals, while also allowing advertisers to maintain control over the final creative. This seamless mix of automation and customization ensures better targeting without sacrificing brand consistency.
Integration Across Platforms
Beyond Google Search, image extensions also appear in YouTube search results when campaigns are opted into search partners. This cross-platform capability significantly expands the visibility and impact of your ads, giving your brand a stronger, more cohesive presence across channels.
Recent Feature Enhancements
In 2025, Google is focused on refining ad formats and tools. The latest enhancements offer:
- Automatic image extraction from landing pages.
- Better creative control with manual override options.
- Integration with performance tracking for better ROI insights.
These visual ad enhancements align with Google’s broader strategy of smarter automation, better creative options, and more impactful advertising solutions.
Strategic & Professional
The global expansion of Google Ads Image Extensions represents a major leap in visual advertising. By enabling advertisers to combine manual image uploads with dynamic, AI-powered suggestions, this feature enhances user engagement and boosts ad relevance like never before.
At Digilogy, we help businesses leverage cutting-edge features like Google Ads Image Extensions to run high-performing search campaigns. Our data-driven strategies, creative excellence, and platform expertise ensure your ads stand out and convert.
Let Digilogy take your Google Ads performance to the next level. Get in touch with Digilogy today!
