LinkedIn has taken a bold step toward personalization and dynamic engagement by introducing the Cover Story video feature to user profiles. This exciting addition allows professionals to upload a short, 20–30 second vertical video that plays as a silent preview next to their profile picture, framed with an eye-catching orange ring. With a simple tap, viewers can watch the full video, offering a deeper, more humanized way to make connections and stand out.
This evolution of professional branding on LinkedIn closely mirrors what’s happening across other digital platforms, such as Pinterest Personalized Shopping Hubs—which prioritize curated, personalized, and engaging user experiences. Much like Pinterest’s approach to showcasing products in a visually compelling way, LinkedIn’s Cover Story empowers individuals to highlight their unique skills, personality, and professional goals beyond the limitations of text.
A Closer Look at the Cover Story Video Feature
The LinkedIn profile video feature is designed to be short, direct, and impactful. It encourages users—especially job seekers, freelancers, and thought leaders—to present themselves in a personable, engaging format. This allows recruiters and potential clients to see the human behind the resume.
Just as Pinterest Personalized Shopping Hubs help users discover products aligned with their tastes and needs, the Cover Story video helps employers and clients find talent whose values, tone, and personality resonate with their brand.
Key features include:
- Automatic Preview: A muted auto-play preview appears with an orange frame on your profile image.
- Tap-to-View Experience: Viewers can tap to watch the video with sound.
- Mobile-First Creation: Users can record or upload a pre-edited video via the LinkedIn mobile app.
- Short and Sharp Format: 20–30 seconds encourages precision and relevance.
- Future Accessibility Enhancements: Caption support is expected soon.
How It Supports LinkedIn Professional Branding
In today’s fast-paced world, LinkedIn video introductions offer a high-impact, low-effort way to showcase value. This isn’t just about adding flair—it’s a smart move backed by data. Nearly 80% of hiring managers report that video helps them better evaluate candidates. As a result, the Cover Story video isn’t just a gimmick—it’s a LinkedIn personal branding tool designed to improve your professional visibility.
Think of it this way: just like Pinterest Personalized Shopping Hubs enhance product discovery with visual-first design and curated suggestions, LinkedIn is bringing that level of personalized storytelling into the professional world.
Making the Most of Your Cover Story
Whether you’re a marketer, developer, designer, or business consultant, your LinkedIn profile customization should reflect who you are—not just what you’ve done. With the Cover Story video, here are a few best practices:
- Start with a Hook: Grab attention in the first 5 seconds.
- Highlight Key Strengths: Share your top skills, passions, or career goals.
- Use Clear Visuals and Good Lighting: This enhances viewer retention.
- Keep it Natural and Conversational: Be authentic—don’t script every word.
- Stay on Brand: Align your tone and visuals with your professional image.
In much the same way Pinterest Personalized Shopping Hubs recommend items that align with a user’s preferences, your Cover Story should reflect your core message clearly and consistently.
Why LinkedIn’s Shift Toward Video Matters
This feature is a part of LinkedIn’s broader push into video content, including a dedicated vertical video feed and enhanced visibility on both mobile and desktop. These updates reflect changing user behavior—where video is becoming the primary medium of communication and connection.
Much like Pinterest Personalized Shopping Hubs have turned browsing into an immersive shopping journey, LinkedIn aims to turn job seeking and networking into more engaging, human-first experiences.
Elevate Your Brand with Digilogy
As the digital landscape continues to evolve with features like LinkedIn Cover Story and Pinterest Personalized Shopping Hubs, staying ahead requires more than presence—it demands strategy. At Digilogy, we specialize in building powerful digital brand identities through personalized, platform-driven marketing.Ready to turn your profile views into real-world opportunities? Let us help you craft a video-first personal branding strategy that gets results. Contact Digilogy today and amplify your digital presence!
